For business owners who hate seeing good money go down the drain...
A 12-week online programme hosted by Bryony Thomas for business owners who want to review and step up their marketing to ensure that it supports every step of a sale.
Join the programme any time - next live event is Wednesday 27th July
Watertight Marketing is an approach that ensures you have a marketing tool or technique in place that supports every step of a buying decision.
Getting this right means:
- Having a steady flow of new business enquiries.
- Converting more of the enquiries that come your way.
- Doing more of the work you love doing and generates a profit.
- Creating an army of advocates who do your marketing for you.
What's the eProgramme?
A 12-week programme that enables you to review and improve your own marketing from your desk. Included in the programme is:
- A personal action-planning programme work book that builds week by week.
- 12 live telephone seminars with opportunity for Q&A.
- Access to additional online training resources to undertake in your own time.
- An option to add on one-to-one telephone coaching.
Live telephone seminars will take place on Wednesday lunchtime, 1pm to 2pm UK time. You will also have access to recordings of these sessions if you're unable to attend, and a log-in to companion material to review in your own time.
Don't worry if you can't join us at lunchtime, or even every week. You'll have access to a recording, and can drop us a line with questions on Twitter.
The next session...
27th July - Generating awareness:
"Wow, I keep seeing that company everywhere"
This module looks at techniques that are particularly good for generating awareness, with some tips on selecting the right techniques for your business. Those on the full programme will then have access to how-to guides for the techniques that they want to try. We will cover:
- Why you need to give a little away for free
- Online networking techniques
- In-person networking techniques
- Getting press coverage
- Getting content on third party sites
- Directory listings
- Search Engine Optimisation
Who is this for?
This programme has been designed specificially for business owners. Businesses that will get the most from this are likely to employ up to 30 people. You're likely to be selling a product or service that people take their time to consider, often including a proposal stage and personal selling. It's not suitable for businesses selling 'impulse purchases'.
Programme Contents
29 June, 1pm - Week One: Introducing Watertight Marketing
Outlining the strucuture of Watertight Marketing. This forms the key blueprint for organising your content, activity and skills across the whole buying decision. You will leave this session with an understanding of how marketing delivers sales results, and simple way of depicting and expaining this to others.
To get a sense of whether this programme is for you, you can listen to the event replay for week one.
PART ONE: Key Components
6th July, 1pm - Week Two: Your Bucket - This session looked at how to ensure that you keep and grow the customers you win.
13th July, 1pm - Week Three: Your Funnels - This session looks at laying a clear path to your doorway, ensuring that you don't lose potential buyers along the way.
20th July, 1pm - Week Four: Your Taps - This session looks at how to promote your business to new customers and maintaining awareness.
PART TWO: Specific Tools & Techniques
27th July, 1pm - Week Five: Generating Awareness - This session looks specifically at awareness techniques and how to structure them for ongoing momentum.
3rd August, 1pm - Week Six: Creating Interest - This session looks at key ways to draw people in to finding out more about your business, and its products and services.
10th August, 1pm - Week Seven: Surviving Scrutiny - This session looks at what you can do to ensure that your products and services survive the buyer's evaluation.
17th August, 1pm - Week Eight: Facilitating Trial - This session looks at techniques for introducing buyers to your products and services through trials and gateway products.
24th August, 1pm - Week Nine: Securing Adoption - This session looks at ways to get over the final hurdle and securing the business.
31st August, 1pm - Week Ten: Encouraging Loyalty - This session looks at how to maintain satisfaction and generate referrals and repurchase from your existing customers.
PART THREE: Managing & Measuring
7th Sept, 1pm - Week Eleven: Budgeting & Measurement - This session outlines a framework for distributing your budget and measuring your marketing effectiveness.
14th Sept - 1pm - Week Twelve: Summary & Review - A review of the whole process and summary of key points.
Your host for this programme is Bryony Thomas.
Book Now:
Call 0117 325 77 25 with any question to arrange an invoice to be sent. Or, pay online below:
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