Marketing Transformation Programmes
Marketing for business growth:
6 to 12 month programmes for small businesses with ambitious plans to be bigger businesses.
If you're looking to really step up your game, you'll need a highly effective and efficient marketing operation to support your business growth. This means an end-to-end marketing operation that supports every stage of the sales process.
A Clear Thought Marketing Transformation Programme is a structured three phase approach to making marketing pay.
We work with you, the business owner, as part of your team for a period of 6-12 months. By the end of a Clear Thought engagement, you will have the confidence, systems, skills, staff and suppliers to run an effective marketing operation for your business. A marketing operation that can support your ambitious growth plans.
PHASE ONE - Marketing Strategy
Understanding your business objectives, your competition and your market to configure an appropriate marketing strategy. This would typically involve:
- Quantitative and qualitative research
- Company vision workshopping
- Management team coaching
- Mapping marketing objectives to business goals
PHASE TWO - Marketing Set-up
Making sure your business has the tools they need to make the strategy a reality. This would typically involve:
- Skills reviews and development plans
- Role specification and recruitment advice
- Delivery of key marketing systems and infrastructure
- Supplier selection, appointment and reviews
PHASE THREE - Marketing Activity
Shadowing and supporting your own team in the execution of an agreed activity plan to meet marketing objectives. This would typically involve:
- An integrated set of business-as-usual activities
- Social media marketing programmes
- Lead generation campaigns
- Customer marketing programmes
- Affinity marketing relationships
- Detailed marketing measurement
For more information, or to talk though a requirement,
please call 0117 325 77 25 or email info@clear-thought.co.uk
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