Tag results for 'strategy-planning'
Are non-paying customers worth anything?
Can it ever be worth giving away a good product for nothing? Here are five reasons to consider a creating a completely free version of your online offering. Read more »
Published on 14 September 2011
How to win more new business with a gateway product
Developing a powerful gateway product, as part of a product ladder, is a powerful way to increase sales and long term customer loyalty for your small business. Read more »
Published on 1 September 2011
How to structure a marketing budget
Whether you're spending one hundred or one million on your marketing, having a structured approach to budgeting will help you to plan better, maintain momentum, and respond to change. Read more »
Published on 14 March 2011
How to write a marketing brief in 10 simple steps
10 key things to consider when writing a brief for a marketing supplier. The better the brief the less likely you are to waste precious budget on re-work, and the more likely you are to get a great result. Essential marketing advice for any small business. Read more »
Published on 26 November 2009
10 ways in which marketing is like exercise
We all know that to loose weight takes time and patience, the same is true of marketing. It takes time for your marketing efforts to gain momentum, give up too soon and you'll have wasted effort. Expect results too soon and you'll be disappointed. Essential marketing advice for any small business. Read more »
Published on 12 November 2009
