Tag results for 'social-media'
Detox your marketing… social media
Three toxic social media techniques that are more likely to have people clicking 'unfollow' than generating you great word of mouth. Read more »
Published on 25 January 2012
Social media marketing has four key tasks…
It may seem like there's a dizzying amount to learn about social media marketing for your small business. But, there are only really four tasks you need to master. Read more »
Published on 27 July 2011
How did you find your current clients?
Looking at your existing clients and reviewing how you came to be working with them is a great way to get a quick idea of which of your new business activities is working for you. Read more »
Published on 22 June 2011
10 ways to find interesting people in social media
Social media is a two-way street. To get the most from it you need to find interesting people and businesses to listen to and engage with. Here are 10 ways to find some. Read more »
Published on 7 June 2011
10 ways to get found in social media
Are you talking to the ether? Social media is powerful if people want to engage with you. First step - let them find you. Here are 10 simple ways to get found in social media. Read more »
Published on 2 June 2011
How long does small business marketing take?
A quick run-down of 7 smart small business marketing techniques you can undertake from your desk, and how long they typically take. Read more »
Published on 17 May 2011
Finding the cheaper alternative when marketing your small business
We can't all afford sexy advertising campaigns, but we do all need to get the word out. If you're a small business with a modest marketing budget, here are some lost cost marketing ideas that get great results. Read more »
Published on 6 May 2011
Are you sacrificing relevance for convenience?
Social media marketing automation can save you hours and make getting the word out very simple - but do too much of it and you risk representing your small business as a robot. Read more »
Published on 4 April 2011
How to hire a social media consultant as part of your marketing strategy
A guest post from Chris Street with his 6Ps for hiring an effective social media consultant as part of an integrated small business marketing strategy. Read more »
Published on 24 February 2011
Three clients we won through Linkedin
People can be sceptical about the value of social networking for business. So, here are three examples where we've secured excellent small business marketing clients through leads on Linkedin. Read more »
Published on 15 February 2011
Getting to the person behind the profile
As business communications become more social, and with the old adage 'people buy from people' holding true - how do you show a little personality in your business communications? Read more »
Published on 31 January 2011
Who do you connect with on Linkedin?
Do you have specific criteria for people you choose to connect with on Linkedin? By choosing only to connect with people with whom I have a genuine professional relationship - am I maintaining my integrity or missing out on great new people? Read more »
Published on 18 January 2011
How to balance the personal and professional on Twitter
Think before you Tweet. If you wouldn't feel comfortable for your most important client to see it, don't say it. Some thoughts on balancing the personal and professional on Twitter. Read more »
Published on 9 January 2011
A day in the life of a small business tweet
A step-by-step scenario of how Twitter can be used as part of a wider marketing mix to generate tangible sales results for small businesses. Read more »
Published on 21 December 2010
Is social media participation determined by personality types?
We asked Neil Denny, Lawyer and social media trainer, why some people immediately love the medium whilst others are more reserved. Some great insights for social media success as part of your small business marketing. Read more »
Published on 23 November 2010
Is someone else ruining your reputation?
Five practical tips to help small businesses manage their online reputation and respond to negative word-of-mouth. Read more »
Published on 8 November 2010
It’s not you, it’s them (usually)
If you put yourself up to scrutiny, you will uncover a few of the world's nasty people. Learn to separate constructive feedback from cruelty... because it will happen. Read more »
Published on 4 October 2010
Getting the most from business networking (3/3)
This is the final part in the blog series looking at getting the most from business networking. Bryony talks about the follow up activities you should undertake after you have attended an event, to ensure that you make the most of the contacts you have made. Read more »
Published on 5 August 2010
The anatomy of a Tweet – what do all those symbols mean?
A blog from Clear Thought's marketing trainee and relative newbie to Twitter, discussing the journey of a Tweet, the mechanisms of communication and the style of language used to most effectively harness the power of this social media channel. Read more »
Published on 28 May 2010
Three ways we use Twitter as a business tool
As an integral part of social media, Twitter can be used for many strategic functions. Described as a fantastic tool for doing business, it's one to put on your 'to do' list for 2010. This blog details how the Clear Thought team do it, why they do it, and why you should do it too. Read more »
Published on 5 May 2010
One piece of content, 20 ways to use it
If you've gone to the trouble of preparing some marketing content, like an article, paper or presentation - here are 20 ways that you can put it to work. A list to have to hand in every small business that want to make marketing pay. Essential marketing advice for any small business. Read more »
Published on 11 December 2009
What are your social media rules?
In this Blog, Bryony Thomas shares her own rules for keeping social media authentic and manageable. How to you keep the professional, professional and the personal, personal? Read more »
Published on 20 November 2009
B2B Social Media: Be There, Be Relevant, Be Proven
Looking at the impact of social media on business-to-business decision making, this article gives you 30 ideas for increasing lead conversion using social media techniques. Essential marketing advice for any small business. Read more »
Published on 17 October 2009
22 Sept: Harnessing the power of the internet
Details of a BEN event on 22nd September 2010 looking at harnessing the power of the internet. Read more »
Published on 2 September 2009
