Tag results for 'sales'
How to win more new business with a gateway product
Developing a powerful gateway product, as part of a product ladder, is a powerful way to increase sales and long term customer loyalty for your small business. Read more »
Published on 1 September 2011
It’s not luck, it’s good marketing
It's often said that sales is about timing. If you're lucky enough to land on the right desk, at the right time, you'll be considered for that whopping new contract. But, what if luck has nothing to do with it. Read more »
Published on 1 August 2011
How welcoming is your small business?
A customer has paid you some money. A profitable customer has paid you enough money to cover how much you spent on acquiring and fulfilling their business. Here are three tips to keeping more of the latter. Read more »
Published on 13 July 2011
20 common profit leaks in small businesses
Putting your hard-earned cash into new marketing activities or generating new leads can often be less effective than plugging one of these 20 common profit leaks. Read more »
Published on 15 June 2011
The buying decision – it’s a Quick Step not a Power Walk
People very rarely power their way through a considered buying decision. They take two step forwards, one step back - often for up to six months. Your marketing needs to keep them dancing all the way through to a sale. Read more »
Published on 13 April 2011
The marketing confessions of a window cleaner
Listening for sales opportunities is a key small business networking skill. If you're prepared and interested, your next sale could come from anywhere. Read more »
Published on 13 December 2010
Why keep marketing when you’re already busy?
Break the cycle of feast and famine in your business by maintaining marketing momentum whatever your workload. Essential marketing advice for growing businesses. Read more »
Published on 28 October 2010
Coordination equals colours; Integration means business
An article that looks at the crucial difference between coordinated and integrated marketing, showing how small businesses need to run campaigns that support the whole sales funnel. Lead generation is a waste of money if sales can't or won't follow them up. Read more »
Published on 1 June 2010
10 ways to weave a little marketing magic into everyday activities
10 simple ideas for small businesses to weave marketing messages into everyday activities. Practical advice for marketing on any budget. Essential marketing advice for any small business. Read more »
Published on 15 January 2010
The Jamie Oliver approach to marketing
This article compares the way that marketers like to feed sales people with leads based on life-time-value to Jamie Oliver's crusade to get kids eating healthy food. Do you need to wean your sales team off a metaphorical diet of chips and turkey twizzlers. Essential marketing advice for any small business. Read more »
Published on 2 October 2009
