Tag results for 'sales-funnel'
How to win more new business with a gateway product
Developing a powerful gateway product, as part of a product ladder, is a powerful way to increase sales and long term customer loyalty for your small business. Read more »
Published on 1 September 2011
How to generate awareness for your small business
There are two critical ingredients to getting noticed. They are 'frequency' and 'impact' - you need both in your marketing if you're going to get people to pay attention and remember your small business. Read more »
Published on 20 July 2011
How welcoming is your small business?
A customer has paid you some money. A profitable customer has paid you enough money to cover how much you spent on acquiring and fulfilling their business. Here are three tips to keeping more of the latter. Read more »
Published on 13 July 2011
20 common profit leaks in small businesses
Putting your hard-earned cash into new marketing activities or generating new leads can often be less effective than plugging one of these 20 common profit leaks. Read more »
Published on 15 June 2011
The buying decision – it’s a Quick Step not a Power Walk
People very rarely power their way through a considered buying decision. They take two step forwards, one step back - often for up to six months. Your marketing needs to keep them dancing all the way through to a sale. Read more »
Published on 13 April 2011
Coordination equals colours; Integration means business
An article that looks at the crucial difference between coordinated and integrated marketing, showing how small businesses need to run campaigns that support the whole sales funnel. Lead generation is a waste of money if sales can't or won't follow them up. Read more »
Published on 1 June 2010
How to use public relations to support every stage of the sales funnel
A short article giving really practical advice for making powerful use of public relations coverage to help generate actual sales. Looking at things you can do with PR at every stage of the sales funnel. Essential advice for marketing small businesses. Read more »
Published on 28 April 2010
The Jamie Oliver approach to marketing
This article compares the way that marketers like to feed sales people with leads based on life-time-value to Jamie Oliver's crusade to get kids eating healthy food. Do you need to wean your sales team off a metaphorical diet of chips and turkey twizzlers. Essential marketing advice for any small business. Read more »
Published on 2 October 2009
What to say when – managing marketing content through the sales funnel
An article that looks at the tone and detail required at each stage of decision-making, allowing marketers to develop appropriate content to support each step of the sales process. Essential marketing advice for any small business. Read more »
Published on 29 October 2008
