Tag results for 'sales-and-marketing'
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Coordination equals colours; Integration means business
Don’t run expensive marketing taps into leaking sales buckets. Marketers are always banging on about integrated marketing, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see... Read more »
Published on 1 June 2010
10 signs that you could do with strategic marketing advice
There are hundreds of potential marketing advisors for a small business owner. From design agencies, PR specialists, telemarketers, SEO experts, social media bods, media planners, and on, and on. It’s difficult to know who to talk, when and why... Read more »
Published on 5 April 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on 6 January 2010
Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this… 1. 10 things to include in a marketing brief Handy tips on writing a brief for marketing that sells – w... Read more »
Published on 22 December 2009
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
10 ways in which marketing is like exercise
I was talking to a business owner the other day, who despite having a £4 million turnover has no structured marketing budget. The business dips in and out of marketing and tends to spend according to what looks like a good idea at the time. He descr... Read more »
Published on 12 November 2009
The Jamie Oliver approach to marketing
I recently attended the B2B Marketing Lead Nurturing event (30 Sept 2009). I have a bar by which I measure the success of any speaker event I go to, which is that if there’s one thing I take away and implement in some way, it’s been a good event.... Read more »
Published on 2 October 2009
22 Sept: Harnessing the power of the internet
I’m currently preparing my talk for the Bristol Enterprise Network event on the 22nd September on ‘Marketing: Harnessing the Power of the Internet’. Such a vast topic. For my talk, I’m focussing on generating online word of mo... Read more »
Published on 2 September 2009
What shape is your marketing budget?
The questions I most often get asked about marketing budgets are: How much should I spend as a percentage of turnover? Should I benchmark against competitors? How much shall I spend on each discipline (PR, DM, Events, Ads, etc.)? All totally reason... Read more »
Published on 9 July 2009
A typical thought leadership campaign
One of the key strengths at Clear Thought Consulting is in conceiving and running thought leadership programmes. I’m often asked what these entail, so here’s a quick run-down of the basics. Thought leadership is about being front of mind ... Read more »
Published on 3 June 2009
Making marketing pay
Being asked to prepare a talk for the Bristol & Bath Marketing Network on ‘Making Marketing Accountable’ has given me some space to reflect on my key learnings on making marketing pay. It was a 20 minute talk at a reasonably high leve... Read more »
Published on 27 March 2009
What’s more important to marketing success – science or creativity?
Marketing is increasingly viewed as a science, where sophisticated modelling and data-driven decision-making are taking centre stage. Against this backdrop, has creativity become a less important marketing skill? It has certainly been argued that mar... Read more »
Published on 5 November 2008
What to say when – managing marketing content through the sales funnel
Many businesses fail to move people through the sales funnel from awareness to action, not because they have their content wrong, but because they use it at the wrong time. By mapping your content against your sales funnel you can determine both the... Read more »
Published on 29 October 2008
