Tag results for 'pr'
What should you include in a professional profile?
A key paragraph introducing your company is a must – but don’t ignore the professional profiles of your key people. Anyone who is out there networking, making calls, or working with clients is representing your business. A well written pr... Read more »
Published on 7 September 2010
How to use public relations to support every stage of the sales funnel
Most people initially think of public relations as a technique for generating awareness for their products or services. This is absolutely true, but if this the only way that you’re using your public relations effort, you’re missing a trick in sq... Read more »
Published on 28 April 2010
No risk, no point…
Love and hate are two sides of the same coin. Truly compelling messaging is almost certainly going to upset someone… providing that you’ve identified the people you want to inspire and the message works for them, does it matter if you ups... Read more »
Published on 3 December 2008
Capitalising on marketing moments
This is what those in the PR trade call an ‘issues jump’. And, with support from a nimble marketing communications team, this is an activity that can be hugely fruitful. You won’t know what they are until they happen, but there are ... Read more »
Published on 19 November 2008
