Tag results for 'planning-strategy'
How to win more new business with a gateway product
Developing a powerful gateway product, as part of a product ladder, is a powerful way to increase sales and long term customer loyalty for your small business. Read more »
Published on 1 September 2011
Plan ahead to keep your marketing content current
Keeping your marketing content fresh and up-to-date is essential for marketing effectiveness. Here's a list of thought starters for every month of 2011. Read more »
Published on 4 January 2011
5 things to think about in the run-up to Christmas…
In this blog, Cheryl looks at what you should do to get your seasonal marketing plan prepared for the run up to Christmas. If you have not yet thought about Christmas as a marketing opportunity, now is the time to start. Read more »
Published on 17 August 2010
Why marketing is like DIY – 5 tips to avoid costly mistakes
Has it ever struck you how similar marketing is to DIY? The more effort you put into planning and preparation, the easier the implementation is. And, the better the results. In this blog, read Clear Thought's 5 top tips for better marketing preparation. Read more »
Published on 20 April 2010
10 signs that you could do with strategic marketing advice
10 signs that your small business could do with some strategic marketing advice. Essential marketing advice for small businesses. Read more »
Published on 5 April 2010
How to achieve your company goals and targets, in five easy steps
In this guest blog from Heather Townsend, businesses are advised to break goals down quarterly, to provide visual prompts and to link bonuses to achievement. Read more »
Published on 16 March 2010
10 marketing resolutions for the new decade
10 promises that every small business should make themselves to make marketing pay in the 21st Century. From marketing measurement to mastering social media. Read more »
Published on 6 January 2010
What shape is your marketing budget?
This article gives you practical advice as to how to structure your marketing budget across the sales funnel for better justification of spend and decision-making. Essential marketing advice for any small business. Read more »
Published on 9 July 2009
No risk, no point…
Why marketing to the lowest common denominator is a waste of time and money. Effective marketing often means taking risks. Read more »
Published on 3 December 2008
Capitalising on marketing moments
This article gives practical advice on preparing for that unknown event that you know is going to happen. Tips for marketers to be prepared to jump into action when opportunities arise. Essential marketing advice for any small business. Read more »
Published on 19 November 2008
What’s more important to marketing success – science or creativity?
This article looks at the careful balance between science and art in truly excellent marketing. Read more »
Published on 5 November 2008
Necessity, the mother of invention?
Will tough economic times force people to think more creatively? Read more »
Published on 4 November 2008
