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Tag results for 'messaging'

How to generate awareness for your small business

There are two critical ingredients to getting noticed. They are 'frequency' and 'impact' - you need both in your marketing if you're going to get people to pay attention and remember your small business. Read more »

Published on 20 July 2011


Reduce, re-use, recycle – a philosophy for small business marketing

Get more for your small business marketing budget. Reduce - say less more often. Re-use - ways to get more from a piece of content. Recycle - the end of a campaign mindset. Read more »

Published on 1 December 2010


“Three” is the magic marketing number: Part 3/3

This is the final piece in a three part series of blogs on the rule of three in marketing. This concluding blog gives you tips for effectively applying the rule in your day-to-day marketing activities along with some fun examples of famous trios. Read more »

Published on 23 July 2010


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