Tag results for 'messaging'
Brand guidelines, why are they so important?
This is a guest blog by Andy Fuller, graphic designer and owner of Designbull Ltd. Clear Thought asked Andy, what is the importance of brand guidelines to small businesses? Have you ever received a business card from someone at a networking event and... Read more »
Published on 12 August 2010
No risk, no point…
Love and hate are two sides of the same coin. Truly compelling messaging is almost certainly going to upset someone… providing that you’ve identified the people you want to inspire and the message works for them, does it matter if you ups... Read more »
Published on 3 December 2008
