Tag results for 'marketing-science'
Making marketing pay
Being asked to prepare a talk for the Bristol & Bath Marketing Network on ‘Making Marketing Accountable’ has given me some space to reflect on my key learnings on making marketing pay. It was a 20 minute talk at a reasonably high leve... Read more »
Published on 27 March 2009
What’s more important to marketing success – science or creativity?
Marketing is increasingly viewed as a science, where sophisticated modelling and data-driven decision-making are taking centre stage. Against this backdrop, has creativity become a less important marketing skill? It has certainly been argued that mar... Read more »
Published on 5 November 2008
