Tag results for 'marketing-content'
What makes a good business blog?
One of the things that can really hold a business back from making effective use of social media is a lack of content. We recommend posting a new blog article at least weekly – it gives you stuff to Tweet, updates for your LinkedIn status, fres... Read more »
Published on 1 September 2010
Stock shots versus a real photographer
This is a blog by Bryony Thomas, which originally appeared as a guest blog for Amango Photography. Clear Thought works specifically with smaller businesses who need to make the most of their marketing budgets. With this in mind, Amanda Thomas of Aman... Read more »
Published on 19 July 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
The anatomy of a Tweet – what do all those symbols mean?
So, you’ve been told that Twitter is a great way of marketing your small business on an even smaller budget… but when you log on it all looks like gibberish. As a relative newbie to Twitter myself, I thought I’d jot down what I’ve learnt so f... Read more »
Published on 28 May 2010
Three ways we use Twitter as a business tool
In the last six months, through Twitter, we have: Hooked up three people we hadn’t previously known with new paying clients. Met up with somewhere in the region of 20 local experts who are now on our referral list. Received two good quality leads... Read more »
Published on 5 May 2010
How to use public relations to support every stage of the sales funnel
Most people initially think of public relations as a technique for generating awareness for their products or services. This is absolutely true, but if this the only way that you’re using your public relations effort, you’re missing a trick in sq... Read more »
Published on 28 April 2010
My First Blog – the experiences of a first time blogger
Writing my first blog; a process easier said than done it would seem? Having read blogs spanning topics from marketing in the 21st century, to viral marketing, to agency life, I thought to myself, yeah, writing my first blog, no problem! But now, I f... Read more »
Published on 14 April 2010
Copywriting: Seven reasons why medium matters
This is a guest Blog from Emily at Emily Cagle Communications Ltd. With more and more content being re-used in multiple mediums, we asked Emily to talk us through the key differences for copywriting in an online and offline context. So you’ve been ... Read more »
Published on 31 March 2010
Key types of marketing content – tips and definitions
Content marketing, or thought leadership, is a real buzzword at the moment. The idea being that you create high quality content that your audience finds useful, to demonstrate your credentials and move people through the sales process. But, as a mark... Read more »
Published on 14 March 2010
Content marketing – why you need to ask permission
Active choices build good relationships. Content marketing is a bit of a buzzword at the moment. As someone who was working on whitepapers for Oracle and others nearly a decade ago, I find the supposed newness quite amusing. However, far out-weighin... Read more »
Published on 28 January 2010
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
A typical thought leadership campaign
One of the key strengths at Clear Thought Consulting is in conceiving and running thought leadership programmes. I’m often asked what these entail, so here’s a quick run-down of the basics. Thought leadership is about being front of mind ... Read more »
Published on 3 June 2009
No risk, no point…
Love and hate are two sides of the same coin. Truly compelling messaging is almost certainly going to upset someone… providing that you’ve identified the people you want to inspire and the message works for them, does it matter if you ups... Read more »
Published on 3 December 2008
Really good design should go completely un-noticed
I spent six hours this weekend clearing junk from my house. It felt great. I sorted through piles of boxes, threw out unwanted clothes and re-organised a load of storage. Then, my Dad came to visit and commented on what a lovely home we have. Now, he... Read more »
Published on 10 November 2008
