Tag results for 'lead-generation'
It’s not luck, it’s good marketing
It's often said that sales is about timing. If you're lucky enough to land on the right desk, at the right time, you'll be considered for that whopping new contract. But, what if luck has nothing to do with it. Read more »
Published on 1 August 2011
How to generate awareness for your small business
There are two critical ingredients to getting noticed. They are 'frequency' and 'impact' - you need both in your marketing if you're going to get people to pay attention and remember your small business. Read more »
Published on 20 July 2011
20 common profit leaks in small businesses
Putting your hard-earned cash into new marketing activities or generating new leads can often be less effective than plugging one of these 20 common profit leaks. Read more »
Published on 15 June 2011
Is local marketing a good technique for small businesses?
Local marketing can be simple or highly sophisticated, and isn't only relevant to geographically defined businesses. Take a look at these 7 powerful local techniques perfect for small business marketing. Read more »
Published on 1 March 2011
The marketing confessions of a window cleaner
Listening for sales opportunities is a key small business networking skill. If you're prepared and interested, your next sale could come from anywhere. Read more »
Published on 13 December 2010
Why keep marketing when you’re already busy?
Break the cycle of feast and famine in your business by maintaining marketing momentum whatever your workload. Essential marketing advice for growing businesses. Read more »
Published on 28 October 2010
10 ways to weave a little marketing magic into everyday activities
10 simple ideas for small businesses to weave marketing messages into everyday activities. Practical advice for marketing on any budget. Essential marketing advice for any small business. Read more »
Published on 15 January 2010
B2B Social Media: Be There, Be Relevant, Be Proven
Looking at the impact of social media on business-to-business decision making, this article gives you 30 ideas for increasing lead conversion using social media techniques. Essential marketing advice for any small business. Read more »
Published on 17 October 2009
The Jamie Oliver approach to marketing
This article compares the way that marketers like to feed sales people with leads based on life-time-value to Jamie Oliver's crusade to get kids eating healthy food. Do you need to wean your sales team off a metaphorical diet of chips and turkey twizzlers. Essential marketing advice for any small business. Read more »
Published on 2 October 2009
