Tag results for 'lead-generation'
Getting the most from business networking (3/3)
Part 3 – Key things to do after a networking event: Ok, so you’ve been to a breakfast meeting, a networking lunch or seminar, and you met some interesting people – what should you do now that you’re back at your desk? These ar... Read more »
Published on 5 August 2010
Getting the most from business networking (1/3)
Part 1 – Six things to do before a networking event: Networking, in the real world, you know face-to-face, should definitely form part of your small business marketing strategy. But, we’ve all been there, at some evening seminar, networkin... Read more »
Published on 3 August 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Coordination equals colours; Integration means business
Don’t run expensive marketing taps into leaking sales buckets. Marketers are always banging on about integrated marketing, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see... Read more »
Published on 1 June 2010
Three ways we use Twitter as a business tool
In the last six months, through Twitter, we have: Hooked up three people we hadn’t previously known with new paying clients. Met up with somewhere in the region of 20 local experts who are now on our referral list. Received two good quality leads... Read more »
Published on 5 May 2010
10 signs that you could do with strategic marketing advice
There are hundreds of potential marketing advisors for a small business owner. From design agencies, PR specialists, telemarketers, SEO experts, social media bods, media planners, and on, and on. It’s difficult to know who to talk, when and why... Read more »
Published on 5 April 2010
Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this… 1. 10 things to include in a marketing brief Handy tips on writing a brief for marketing that sells – w... Read more »
Published on 22 December 2009
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
B2B Social Media: Be There, Be Relevant, Be Proven
Our clients, and most people we’ve met and talks and events recently, have asked the same question: Is social media appropriate for business-to-business marketing? Unequivocally, the answer is YES. In the last year, 40% of Clear Thought’s... Read more »
Published on 17 October 2009
So, if you’re not an agency… what are you?
We’ve been getting a few puzzled looks when we say that Clear Thought Consulting isn’t a marketing agency, so we thought we’d clarify the business model a little for those who might be interested. So, we work with smaller businesses... Read more »
Published on 23 July 2009
A typical thought leadership campaign
One of the key strengths at Clear Thought Consulting is in conceiving and running thought leadership programmes. I’m often asked what these entail, so here’s a quick run-down of the basics. Thought leadership is about being front of mind ... Read more »
Published on 3 June 2009
Capitalising on marketing moments
This is what those in the PR trade call an ‘issues jump’. And, with support from a nimble marketing communications team, this is an activity that can be hugely fruitful. You won’t know what they are until they happen, but there are ... Read more »
Published on 19 November 2008
