Tag results for 'events'
Detox your marketing… events
Three classic mistakes made by small businesses when exhibiting at an event and how to avoid them. Read more »
Published on 21 February 2012
Five lessons from a local exhibition
There are some simple ways to make the investment you put into exhibiting your small business at a show go that bit further. Here are just five tips from our own experience. Read more »
Published on 18 April 2011
Pricing experiment – was it worth it?
What did we learn from running a ~ pay what you think it's worth ~ workshop for small businesses? From making money to testing concepts - find out what we learnt. Read more »
Published on 10 March 2011
Is local marketing a good technique for small businesses?
Local marketing can be simple or highly sophisticated, and isn't only relevant to geographically defined businesses. Take a look at these 7 powerful local techniques perfect for small business marketing. Read more »
Published on 1 March 2011
How to avoid embarrassing mistakes at events
Events can be a great addition to your small business marketing. Here are six key headings for you to use in preparing yourself for a successful event. Read more »
Published on 14 February 2011
Pay us what you think it’s worth – a pricing experiment
For our next workshop event, we're asking delegates to pay us what they think it's worth. Come along to a full day's hands-on marketing planning for a fiver! Why are we doing it and are we crazy? Read more »
Published on 20 January 2011
Squeeze every penny from every marketing pound
For every paid marketing activity, there are tens of free activities you can add to make your spend go further. With a bit of discipline and elbow grease you can make every marketing penny go much further for your business. Read more »
Published on 9 August 2010
Tech Startup School – Autumn 2010
A unique series of events that aims to help aspiring and early-stage technology entrepreneurs start or grow their own tech businesses. Read more »
Published on 15 July 2010
22 Sept: Harnessing the power of the internet
Details of a BEN event on 22nd September 2010 looking at harnessing the power of the internet. Read more »
Published on 2 September 2009
Making marketing pay
An excerpt from a talk given by Bryony Thomas looking at how marketers can shift perceptions of the marketing department as the being money spenders to being recognised as the money makers. Essential marketing advice for any small business. Read more »
Published on 27 March 2009
