Tag results for 'digital-marketing'
What makes a good business blog?
One of the things that can really hold a business back from making effective use of social media is a lack of content. We recommend posting a new blog article at least weekly – it gives you stuff to Tweet, updates for your LinkedIn status, fres... Read more »
Published on 1 September 2010
“Three” is the magic marketing number: Part 2/3
In last week’s blog, What is the Rule of Three in Marketing? I looked at the concept of the rule and Krugman’s (1984) three exposures model. This week, it’s all about situations and examples in which the concept can be seen in practice. ... Read more »
Published on 14 July 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Three reasons NOT to blog
Blogging is a great way for small businesses to get decent content out there. For small businesses with modest marketing budgets, blogging should be a central activity. Indeed, blog posts can be used, and re-used, throughout the sales cycle: Aware... Read more »
Published on 21 June 2010
The anatomy of a Tweet – what do all those symbols mean?
So, you’ve been told that Twitter is a great way of marketing your small business on an even smaller budget… but when you log on it all looks like gibberish. As a relative newbie to Twitter myself, I thought I’d jot down what I’ve learnt so f... Read more »
Published on 28 May 2010
What your domain name says about your business
This is a guest Blog from Peter, MD at small business ISP, Gradwell. With building an online reputation being vital to creating a professional image, we asked Peter to talk to us about how choosing a compelling domain name can help you to send out th... Read more »
Published on 19 May 2010
Three ways we use Twitter as a business tool
In the last six months, through Twitter, we have: Hooked up three people we hadn’t previously known with new paying clients. Met up with somewhere in the region of 20 local experts who are now on our referral list. Received two good quality leads... Read more »
Published on 5 May 2010
Mind your Meta Data – how hidden web copy impacts social media success
Making your website marketing-ready is one of the keys to make the most of free. A site that doesn’t have the basics right can seriously limit your ability to maximise the social media and online word-of-mouth opportunities that now exist for b... Read more »
Published on 16 February 2010
10 ways to weave a little marketing magic into everyday activities
“Sometimes you can’t see the wood for the trees” ‘Business-as-usual’ is the term that we all use for the things we do every day while doing our job, or running our businesses. With some clear thinking and a little bit of planning, these thi... Read more »
Published on 15 January 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on 6 January 2010
Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this… 1. 10 things to include in a marketing brief Handy tips on writing a brief for marketing that sells – w... Read more »
Published on 22 December 2009
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
22 Sept: Harnessing the power of the internet
I’m currently preparing my talk for the Bristol Enterprise Network event on the 22nd September on ‘Marketing: Harnessing the Power of the Internet’. Such a vast topic. For my talk, I’m focussing on generating online word of mo... Read more »
Published on 2 September 2009
Treat your website like a member of the team
When I was getting my website built recently, Claire Sully, MD Tickbox, advised me to think of my website as an employee. It was great advice and has helped me enormously with my own site, and also in helping clients to understand more fully whatR... Read more »
Published on 24 August 2009
So, you want to be a rule breaker?
I’m currently working on two, very different, business-to-business websites, and have been knee deep in information architecture (IA) and web design for the last six weeks or so. Having come across the same questions time and time again… ... Read more »
Published on 11 February 2009
