Tag results for 'design'
Brand guidelines, why are they so important?
This is a guest blog by Andy Fuller, graphic designer and owner of Designbull Ltd. Clear Thought asked Andy, what is the importance of brand guidelines to small businesses? Have you ever received a business card from someone at a networking event and... Read more »
Published on 12 August 2010
Stock shots versus a real photographer
This is a blog by Bryony Thomas, which originally appeared as a guest blog for Amango Photography. Clear Thought works specifically with smaller businesses who need to make the most of their marketing budgets. With this in mind, Amanda Thomas of Aman... Read more »
Published on 19 July 2010
How to create professional sales tools from your desk
Every business needs sales and marketing collateral. Stationery, product literature, case studies, press releases, direct marketing, customer comms… the list goes on. Whether you choose to go paperless (PDFs and downloads) or use hard copy (traditi... Read more »
Published on 16 November 2009
So, you want to be a rule breaker?
I’m currently working on two, very different, business-to-business websites, and have been knee deep in information architecture (IA) and web design for the last six weeks or so. Having come across the same questions time and time again… ... Read more »
Published on 11 February 2009
Really good design should go completely un-noticed
I spent six hours this weekend clearing junk from my house. It felt great. I sorted through piles of boxes, threw out unwanted clothes and re-organised a load of storage. Then, my Dad came to visit and commented on what a lovely home we have. Now, he... Read more »
Published on 10 November 2008
