Tag results for 'copywriting'
Three reasons NOT to blog
Blogging is a great way for small businesses to get decent content out there. For small businesses with modest marketing budgets, blogging should be a central activity. Indeed, blog posts can be used, and re-used, throughout the sales cycle: Aware... Read more »
Published on 21 June 2010
Copywriting: Seven reasons why medium matters
This is a guest Blog from Emily at Emily Cagle Communications Ltd. With more and more content being re-used in multiple mediums, we asked Emily to talk us through the key differences for copywriting in an online and offline context. So you’ve been ... Read more »
Published on 31 March 2010
10 tips for proofreading marketing content
“If proofreading saved you time, money and your reputation, wouldn’t you find time to do it?” So, first question – why proofread? Discovering a typo on your website is an irritant, and even an embarrassment if spotted by a customer. It als... Read more »
Published on 29 March 2010
Mind your Meta Data – how hidden web copy impacts social media success
Making your website marketing-ready is one of the keys to make the most of free. A site that doesn’t have the basics right can seriously limit your ability to maximise the social media and online word-of-mouth opportunities that now exist for b... Read more »
Published on 16 February 2010
How to write a marketing brief in 10 simple steps
“If you don’t say what you want, you won’t want what you get”. There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide on... Read more »
Published on 26 November 2009
How to create professional sales tools from your desk
Every business needs sales and marketing collateral. Stationery, product literature, case studies, press releases, direct marketing, customer comms… the list goes on. Whether you choose to go paperless (PDFs and downloads) or use hard copy (traditi... Read more »
Published on 16 November 2009
Move over short copy
Long copy rules. For many a year the short copywriter has been king – writing those catchy lines that grab attention, particularly in advertising. In an online world, this is less important than depth, quality and quantity. Well written article... Read more »
Published on 3 November 2008
What to say when – managing marketing content through the sales funnel
Many businesses fail to move people through the sales funnel from awareness to action, not because they have their content wrong, but because they use it at the wrong time. By mapping your content against your sales funnel you can determine both the... Read more »
Published on 29 October 2008
