Tag results for 'content'
What makes a good business blog?
One of the things that can really hold a business back from making effective use of social media is a lack of content. We recommend posting a new blog article at least weekly – it gives you stuff to Tweet, updates for your LinkedIn status, fres... Read more »
Published on 1 September 2010
Squeeze every penny from every marketing pound
Bryony will be giving a talk called ‘Squeezing Every Penny from Every Marketing Pound’ at the womenmeanbiz networking lunch on 3rd September 2010 at the Aztec Hotel in Almondsbury. This event is in the past. The presentation slides are n... Read more »
Published on 9 August 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Three reasons NOT to blog
Blogging is a great way for small businesses to get decent content out there. For small businesses with modest marketing budgets, blogging should be a central activity. Indeed, blog posts can be used, and re-used, throughout the sales cycle: Aware... Read more »
Published on 21 June 2010
The anatomy of a Tweet – what do all those symbols mean?
So, you’ve been told that Twitter is a great way of marketing your small business on an even smaller budget… but when you log on it all looks like gibberish. As a relative newbie to Twitter myself, I thought I’d jot down what I’ve learnt so f... Read more »
Published on 28 May 2010
Copywriting: Seven reasons why medium matters
This is a guest Blog from Emily at Emily Cagle Communications Ltd. With more and more content being re-used in multiple mediums, we asked Emily to talk us through the key differences for copywriting in an online and offline context. So you’ve been ... Read more »
Published on 31 March 2010
10 tips for proofreading marketing content
“If proofreading saved you time, money and your reputation, wouldn’t you find time to do it?” So, first question – why proofread? Discovering a typo on your website is an irritant, and even an embarrassment if spotted by a customer. It als... Read more »
Published on 29 March 2010
Key types of marketing content – tips and definitions
Content marketing, or thought leadership, is a real buzzword at the moment. The idea being that you create high quality content that your audience finds useful, to demonstrate your credentials and move people through the sales process. But, as a mark... Read more »
Published on 14 March 2010
Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this… 1. 10 things to include in a marketing brief Handy tips on writing a brief for marketing that sells – w... Read more »
Published on 22 December 2009
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
How to create professional sales tools from your desk
Every business needs sales and marketing collateral. Stationery, product literature, case studies, press releases, direct marketing, customer comms… the list goes on. Whether you choose to go paperless (PDFs and downloads) or use hard copy (traditi... Read more »
Published on 16 November 2009
No risk, no point…
Love and hate are two sides of the same coin. Truly compelling messaging is almost certainly going to upset someone… providing that you’ve identified the people you want to inspire and the message works for them, does it matter if you ups... Read more »
Published on 3 December 2008
