Tag results for 'cadbury-gorilla'
What’s more important to marketing success – science or creativity?
Marketing is increasingly viewed as a science, where sophisticated modelling and data-driven decision-making are taking centre stage. Against this backdrop, has creativity become a less important marketing skill? It has certainly been argued that mar... Read more »
Published on 5 November 2008
Necessity, the mother of invention?
Will an economic downturn curb the enthusiasm of companies to spend on decent creative, or will it force people to be more inventive? The recent Honda live ad, where they booked the entire ad break for a live parachute jump was pretty innovative. You... Read more »
Published on 4 November 2008
