Tag results for 'budgeting'
Collaborative marketing can help your budget go further
Three ideas for joint marketing activities that can help your small business marketing budget go further, and some tips on choosing who to work with. Read more »
Published on 4 July 2011
Finding the cheaper alternative when marketing your small business
We can't all afford sexy advertising campaigns, but we do all need to get the word out. If you're a small business with a modest marketing budget, here are some lost cost marketing ideas that get great results. Read more »
Published on 6 May 2011
How to structure a marketing budget
Whether you're spending one hundred or one million on your marketing, having a structured approach to budgeting will help you to plan better, maintain momentum, and respond to change. Read more »
Published on 14 March 2011
Squeeze every penny from every marketing pound
For every paid marketing activity, there are tens of free activities you can add to make your spend go further. With a bit of discipline and elbow grease you can make every marketing penny go much further for your business. Read more »
Published on 9 August 2010
How much should you pay a marketing consultant?
How much your business should spend on a marketing consultant will depend on how much you already know and what you want them to do. This article talks you through what you get for your money and what questions to ask to make sure you get best value. Read more »
Published on 7 July 2010
How to use public relations to support every stage of the sales funnel
A short article giving really practical advice for making powerful use of public relations coverage to help generate actual sales. Looking at things you can do with PR at every stage of the sales funnel. Essential advice for marketing small businesses. Read more »
Published on 28 April 2010
How to create professional sales tools from your desk
An article that provides a seven step guide to creating powerful and professional sales and marketing materials using Microsoft Office. Practical advice to any small business looking to make the marketing budget go further. Essential marketing advice for any small business. Read more »
Published on 16 November 2009
What shape is your marketing budget?
This article gives you practical advice as to how to structure your marketing budget across the sales funnel for better justification of spend and decision-making. Essential marketing advice for any small business. Read more »
Published on 9 July 2009
Making marketing pay
An excerpt from a talk given by Bryony Thomas looking at how marketers can shift perceptions of the marketing department as the being money spenders to being recognised as the money makers. Essential marketing advice for any small business. Read more »
Published on 27 March 2009
