Tag results for 'budget'
5 things to think about in the run-up to Christmas…
‘The early bird catches the worm’ So the Summer holidays aren’t even over and people have started complaining about ‘Christmas party advertising’ and festive wrapping paper. Bah humbug. Whatever your thoughts or beliefs on the holiday se... Read more »
Published on 17 August 2010
Stock shots versus a real photographer
This is a blog by Bryony Thomas, which originally appeared as a guest blog for Amango Photography. Clear Thought works specifically with smaller businesses who need to make the most of their marketing budgets. With this in mind, Amanda Thomas of Aman... Read more »
Published on 19 July 2010
How much should you pay a marketing consultant?
Saw a great Tweet from Trevor Levor this morning, quoting Red Adair “If you think hiring a professional is expensive… try working with an amateur” – it made me smile, and think of practically every new business meeting I’... Read more »
Published on 7 July 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on 6 January 2010
Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this… 1. 10 things to include in a marketing brief Handy tips on writing a brief for marketing that sells – w... Read more »
Published on 22 December 2009
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
How to create professional sales tools from your desk
Every business needs sales and marketing collateral. Stationery, product literature, case studies, press releases, direct marketing, customer comms… the list goes on. Whether you choose to go paperless (PDFs and downloads) or use hard copy (traditi... Read more »
Published on 16 November 2009
So, if you’re not an agency… what are you?
We’ve been getting a few puzzled looks when we say that Clear Thought Consulting isn’t a marketing agency, so we thought we’d clarify the business model a little for those who might be interested. So, we work with smaller businesses... Read more »
Published on 23 July 2009
What shape is your marketing budget?
The questions I most often get asked about marketing budgets are: How much should I spend as a percentage of turnover? Should I benchmark against competitors? How much shall I spend on each discipline (PR, DM, Events, Ads, etc.)? All totally reason... Read more »
Published on 9 July 2009
