Tag results for 'behaviour'
Getting the most from business networking (3/3)
Part 3 – Key things to do after a networking event: Ok, so you’ve been to a breakfast meeting, a networking lunch or seminar, and you met some interesting people – what should you do now that you’re back at your desk? These ar... Read more »
Published on 5 August 2010
“Three” is the magic marketing number: Part 3/3
In parts one and two of the ‘rule of three’, we looked at what the rule is and the concept and application of it in marketing. Now, to help you apply the principles day-to-day, in the final part of this blog series, here’s a couple more ex... Read more »
Published on 23 July 2010
“Three” is the magic marketing number: Part 2/3
In last week’s blog, What is the Rule of Three in Marketing? I looked at the concept of the rule and Krugman’s (1984) three exposures model. This week, it’s all about situations and examples in which the concept can be seen in practice. ... Read more »
Published on 14 July 2010
Mind your ‘I’s and ‘We’s – 3 reasons to present your company as a team
There’s no ‘I’ in ‘team’, but there is a ‘We’ in ‘well done’. Sorry about the world’s worst cliché, but I was recently talking to a business owner who was frustrated by a member of his team always using ‘I’ instead of ‘we... Read more »
Published on 12 May 2010
Why marketing is like DIY – 5 tips to avoid costly mistakes
“One part planning saves twelve parts doing” You know it struck me recently how similar marketing is to DIY, in particular home renovation. Having experience in both, I now realise that the enjoyable bits, like hanging beautiful wallpaper... Read more »
Published on 20 April 2010
How to achieve your company goals and targets, in five easy steps
This is a guest post from Heather Townsend, The Efficiency Coach. Sales and marketing is a goal-centred discipline, and with a new financial year in sight, we asked Heather to give us some pointers on making them real, and getting the whole team o... Read more »
Published on 16 March 2010
10 ways in which marketing is like exercise
I was talking to a business owner the other day, who despite having a £4 million turnover has no structured marketing budget. The business dips in and out of marketing and tends to spend according to what looks like a good idea at the time. He descr... Read more »
Published on 12 November 2009
What’s more important to marketing success – science or creativity?
Marketing is increasingly viewed as a science, where sophisticated modelling and data-driven decision-making are taking centre stage. Against this backdrop, has creativity become a less important marketing skill? It has certainly been argued that mar... Read more »
Published on 5 November 2008
