Tag results for 'advertising'
Brand guidelines, why are they so important?
This is a guest blog by Andy Fuller, graphic designer and owner of Designbull Ltd. Clear Thought asked Andy, what is the importance of brand guidelines to small businesses? Have you ever received a business card from someone at a networking event and... Read more »
Published on 12 August 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Coordination equals colours; Integration means business
Don’t run expensive marketing taps into leaking sales buckets. Marketers are always banging on about integrated marketing, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see... Read more »
Published on 1 June 2010
Your marketing questions answered
“The only stupid question is the one you don’t ask” Any questions? Call me ancient, but I still like some of the old fashioned terminology and methods used in the modern and online world of marketing today. But what does it all mean, and wh... Read more »
Published on 16 February 2010
How to write a marketing brief in 10 simple steps
“If you don’t say what you want, you won’t want what you get”. There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide on... Read more »
Published on 26 November 2009
Ads I’m loving at the moment
I’m loving www.comparethemeerkat.com – comparison sites are all much of a muchness, so coming up with something really distinctive will have been a creative challenge indeed. I can’t for the life of me work out what the creative bri... Read more »
Published on 13 January 2009
Move over short copy
Long copy rules. For many a year the short copywriter has been king – writing those catchy lines that grab attention, particularly in advertising. In an online world, this is less important than depth, quality and quantity. Well written article... Read more »
Published on 3 November 2008
