In Thought / Marketing Clear Thinking
A collection of thoughts and articles on sales and marketing, with new content added at least monthly. Do sign-up for email updates or follow Clear Thought on Twitter if you want to know when new material is available.
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Mind your Meta Data – how hidden web copy impacts social media success
Making your website marketing-ready is one of the keys to make the most of free. A site that doesn’t have the basics right can seriously limit your ability to maximise the social media and online word-of-mouth opportunities that now exist for b... Read more »
Published on Tuesday, 16 February 2010
Your marketing questions answered
“The only stupid question is the one you don’t ask” Any questions? Call me ancient, but I still like some of the old fashioned terminology and methods used in the modern and online world of marketing today. But what does it all mean, and wh... Read more »
Published on Tuesday, 16 February 2010
Content marketing – why you need to ask permission
Active choices build good relationships. Content marketing is a bit of a buzzword at the moment. As someone who was working on whitepapers for Oracle and others nearly a decade ago, I find the supposed newness quite amusing. However, far out-weighin... Read more »
Published on Thursday, 28 January 2010
10 ways to weave a little marketing magic into everyday activities
“Sometimes you can’t see the wood for the trees” ‘Business-as-usual’ is the term that we all use for the things we do every day while doing our job, or running our businesses. With some clear thinking and a little bit of planning, these thi... Read more »
Published on Friday, 15 January 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on Wednesday, 6 January 2010
