In Thought / Marketing Clear Thinking
A collection of thoughts and articles on sales and marketing, with new content added at least monthly. Do sign-up for email updates or follow Clear Thought on Twitter if you want to know when new material is available.
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Copywriting: Seven reasons why medium matters
This is a guest Blog from Emily at Emily Cagle Communications Ltd. With more and more content being re-used in multiple mediums, we asked Emily to talk us through the key differences for copywriting in an online and offline context. So you’ve been ... Read more »
Published on Wednesday, 31 March 2010
10 tips for proofreading marketing content
“If proofreading saved you time, money and your reputation, wouldn’t you find time to do it?” So, first question – why proofread? Discovering a typo on your website is an irritant, and even an embarrassment if spotted by a customer. It als... Read more »
Published on Monday, 29 March 2010
How to achieve your company goals and targets, in five easy steps
This is a guest post from Heather Townsend, The Efficiency Coach. Sales and marketing is a goal-centred discipline, and with a new financial year in sight, we asked Heather to give us some pointers on making them real, and getting the whole team o... Read more »
Published on Tuesday, 16 March 2010
Key types of marketing content – tips and definitions
Content marketing, or thought leadership, is a real buzzword at the moment. The idea being that you create high quality content that your audience finds useful, to demonstrate your credentials and move people through the sales process. But, as a mark... Read more »
Published on Sunday, 14 March 2010
Bry’s Business Book of the Month: ‘The Manager’s Book of Checklists’
Welcome to the first of a regular blog; Bry’s Business Book of the Month, in which Bryony Thomas will recommend a business book. She will have chosen it from her bookshelf. So, not necessarily a brand new book, but one that she has enjoyed and ... Read more »
Published on Monday, 22 February 2010
