In Thought / Marketing Clear Thinking
A collection of thoughts and articles on sales and marketing, with new content added at least monthly. Do sign-up for email updates or follow Clear Thought on Twitter if you want to know when new material is available.
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5 tips for effective note taking
Because we can’t all have our own personal court clerk. I’ve never seen one of those stenotype machines (if that’s what they’re called), but a court recorder possibly is the most efficient note taker I can think of. And, according to my stepd... Read more »
Published on Tuesday, 15 June 2010
Coordination equals colours; Integration means business
Don’t run expensive marketing taps into leaking sales buckets. Marketers are always banging on about integrated marketing, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see... Read more »
Published on Tuesday, 1 June 2010
The anatomy of a Tweet – what do all those symbols mean?
So, you’ve been told that Twitter is a great way of marketing your small business on an even smaller budget… but when you log on it all looks like gibberish. As a relative newbie to Twitter myself, I thought I’d jot down what I’ve learnt so f... Read more »
Published on Friday, 28 May 2010
What your domain name says about your business
This is a guest Blog from Peter, MD at small business ISP, Gradwell. With building an online reputation being vital to creating a professional image, we asked Peter to talk to us about how choosing a compelling domain name can help you to send out th... Read more »
Published on Wednesday, 19 May 2010
Mind your ‘I’s and ‘We’s – 3 reasons to present your company as a team
There’s no ‘I’ in ‘team’, but there is a ‘We’ in ‘well done’. Sorry about the world’s worst cliché, but I was recently talking to a business owner who was frustrated by a member of his team always using ‘I’ instead of ‘weâ€... Read more »
Published on Wednesday, 12 May 2010
