In Thought / Marketing Clear Thinking
A collection of thoughts and articles on sales and marketing, with new content added at least monthly. Do sign-up for email updates or follow Clear Thought on Twitter if you want to know when new material is available.
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Tech Startup School – Autumn 2010
Bryony Thomas, Chief Clear Thinker at Clear Thought Consulting will be hosting the ‘Social Media for Marketing’ course as part of this unique event series that aims to help aspiring and early-stage tech entrepreneurs start or grow their o... Read more »
Published on Thursday, 15 July 2010
“Three” is the magic marketing number: Part 2/3
In last week’s blog, What is the Rule of Three in Marketing? I looked at the concept of the rule and Krugman’s (1984) three exposures model. This week, it’s all about situations and examples in which the concept can be seen in practice. ... Read more »
Published on Wednesday, 14 July 2010
How much should you pay a marketing consultant?
Saw a great Tweet from Trevor Levor this morning, quoting Red Adair “If you think hiring a professional is expensive… try working with an amateur” – it made me smile, and think of practically every new business meeting I’... Read more »
Published on Wednesday, 7 July 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on Wednesday, 30 June 2010
Three reasons NOT to blog
Blogging is a great way for small businesses to get decent content out there. For small businesses with modest marketing budgets, blogging should be a central activity. Indeed, blog posts can be used, and re-used, throughout the sales cycle: Aware... Read more »
Published on Monday, 21 June 2010
