Articles in the Category 'by Cheryl Crichton'
How to get the best from a creative agency
Getting the most from your marketing budget means getting the most from your marketing suppliers. Make sure you avoid these six things that are sure to irritate any creative supplier. Read more »
Published on 2 November 2011
How to avoid embarrassing mistakes at events
Events can be a great addition to your small business marketing. Here are six key headings for you to use in preparing yourself for a successful event. Read more »
Published on 14 February 2011
A day in the life of a small business tweet
A step-by-step scenario of how Twitter can be used as part of a wider marketing mix to generate tangible sales results for small businesses. Read more »
Published on 21 December 2010
The marketing confessions of a window cleaner
Listening for sales opportunities is a key small business networking skill. If you're prepared and interested, your next sale could come from anywhere. Read more »
Published on 13 December 2010
The benefits of case study videos in small business marketing
Three reasons why video case studies are a great tactic for small business marketing. And, why everyone involved can benefit from what is produced. Read more »
Published on 17 November 2010
Is someone else ruining your reputation?
Five practical tips to help small businesses manage their online reputation and respond to negative word-of-mouth. Read more »
Published on 8 November 2010
How to lose business and irritate people
Have you ever asked yourself if what you're doing actually winds people up and puts them off your business? Cheryl kicks off with her list of pet hates... Read more »
Published on 20 October 2010
Six questions to ask when developing a small business website
A short article that asks six essential questions about a small business website. If you're developing or updating your site - you must be able to answer these. Read more »
Published on 29 September 2010
5 things to think about in the run-up to Christmas…
In this blog, Cheryl looks at what you should do to get your seasonal marketing plan prepared for the run up to Christmas. If you have not yet thought about Christmas as a marketing opportunity, now is the time to start. Read more »
Published on 17 August 2010
5 tips for effective note taking
This blog looks at the importance of effective note taking as a core skill required in marketing. Read about how the accuracy of information capture could mean the difference between understanding (or misunderstanding) an item agreed. Read more »
Published on 15 June 2010
Mind your ‘I’s and ‘We’s – 3 reasons to present your company as a team
This blog discusses the reasons why inclusive language is important to your business and gives you 5 tips on how you can sound like your brand to present that all important company image. Read more »
Published on 12 May 2010
Why marketing is like DIY – 5 tips to avoid costly mistakes
Has it ever struck you how similar marketing is to DIY? The more effort you put into planning and preparation, the easier the implementation is. And, the better the results. In this blog, read Clear Thought's 5 top tips for better marketing preparation. Read more »
Published on 20 April 2010
10 tips for proofreading marketing content
Blog article giving practical tips on how to spot embarrassing errors in marketing content before they go public. Essential advice for small business marketing. Read more »
Published on 29 March 2010
Your marketing questions answered
The only stupid question is the one you don't ask. In this Blog, Cheryl Crichton jots down the answers to 10 marketing questions she's been asked recently. What is CMYK anyway? Essential marketing advice for any small business. Read more »
Published on 16 February 2010
10 ways to weave a little marketing magic into everyday activities
10 simple ideas for small businesses to weave marketing messages into everyday activities. Practical advice for marketing on any budget. Essential marketing advice for any small business. Read more »
Published on 15 January 2010
How to remember not to forget something
Tips from Cheryl Crichton from her two decades in managing marketing projects. Essential marketing advice for any small business. Read more »
Published on 11 December 2009
How to write a marketing brief in 10 simple steps
10 key things to consider when writing a brief for a marketing supplier. The better the brief the less likely you are to waste precious budget on re-work, and the more likely you are to get a great result. Essential marketing advice for any small business. Read more »
Published on 26 November 2009
How to create professional sales tools from your desk
An article that provides a seven step guide to creating powerful and professional sales and marketing materials using Microsoft Office. Practical advice to any small business looking to make the marketing budget go further. Essential marketing advice for any small business. Read more »
Published on 16 November 2009
