Articles in the Category 'Thought Leadership'
What makes a good business blog?
One of the things that can really hold a business back from making effective use of social media is a lack of content. We recommend posting a new blog article at least weekly – it gives you stuff to Tweet, updates for your LinkedIn status, fres... Read more »
Published on 1 September 2010
Why marketing is like DIY – 5 tips to avoid costly mistakes
“One part planning saves twelve parts doing” You know it struck me recently how similar marketing is to DIY, in particular home renovation. Having experience in both, I now realise that the enjoyable bits, like hanging beautiful wallpaper... Read more »
Published on 20 April 2010
Key types of marketing content – tips and definitions
Content marketing, or thought leadership, is a real buzzword at the moment. The idea being that you create high quality content that your audience finds useful, to demonstrate your credentials and move people through the sales process. But, as a mark... Read more »
Published on 14 March 2010
Content marketing – why you need to ask permission
Active choices build good relationships. Content marketing is a bit of a buzzword at the moment. As someone who was working on whitepapers for Oracle and others nearly a decade ago, I find the supposed newness quite amusing. However, far out-weighin... Read more »
Published on 28 January 2010
Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this… 1. 10 things to include in a marketing brief Handy tips on writing a brief for marketing that sells – w... Read more »
Published on 22 December 2009
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
A typical thought leadership campaign
One of the key strengths at Clear Thought Consulting is in conceiving and running thought leadership programmes. I’m often asked what these entail, so here’s a quick run-down of the basics. Thought leadership is about being front of mind ... Read more »
Published on 3 June 2009
