Articles in the Category 'Social Media'
What should you include in a professional profile?
A key paragraph introducing your company is a must – but don’t ignore the professional profiles of your key people. Anyone who is out there networking, making calls, or working with clients is representing your business. A well written pr... Read more »
Published on 7 September 2010
What makes a good business blog?
One of the things that can really hold a business back from making effective use of social media is a lack of content. We recommend posting a new blog article at least weekly – it gives you stuff to Tweet, updates for your LinkedIn status, fres... Read more »
Published on 1 September 2010
“Three” is the magic marketing number: Part 3/3
In parts one and two of the ‘rule of three’, we looked at what the rule is and the concept and application of it in marketing. Now, to help you apply the principles day-to-day, in the final part of this blog series, here’s a couple more ex... Read more »
Published on 23 July 2010
Tech Startup School – Autumn 2010
Bryony Thomas, Chief Clear Thinker at Clear Thought Consulting will be hosting the ‘Social Media for Marketing’ course as part of this unique event series that aims to help aspiring and early-stage tech entrepreneurs start or grow their o... Read more »
Published on 15 July 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Three reasons NOT to blog
Blogging is a great way for small businesses to get decent content out there. For small businesses with modest marketing budgets, blogging should be a central activity. Indeed, blog posts can be used, and re-used, throughout the sales cycle: Aware... Read more »
Published on 21 June 2010
The anatomy of a Tweet – what do all those symbols mean?
So, you’ve been told that Twitter is a great way of marketing your small business on an even smaller budget… but when you log on it all looks like gibberish. As a relative newbie to Twitter myself, I thought I’d jot down what I’ve learnt so f... Read more »
Published on 28 May 2010
Three ways we use Twitter as a business tool
In the last six months, through Twitter, we have: Hooked up three people we hadn’t previously known with new paying clients. Met up with somewhere in the region of 20 local experts who are now on our referral list. Received two good quality leads... Read more »
Published on 5 May 2010
Mind your Meta Data – how hidden web copy impacts social media success
Making your website marketing-ready is one of the keys to make the most of free. A site that doesn’t have the basics right can seriously limit your ability to maximise the social media and online word-of-mouth opportunities that now exist for b... Read more »
Published on 16 February 2010
10 ways to weave a little marketing magic into everyday activities
“Sometimes you can’t see the wood for the trees” ‘Business-as-usual’ is the term that we all use for the things we do every day while doing our job, or running our businesses. With some clear thinking and a little bit of planning, these thi... Read more »
Published on 15 January 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on 6 January 2010
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
What are your social media rules?
What do you do online to manage your reputation? Your digital footprint follows you everywhere. I regularly Google people, look them up on Twitter, and always see if I can find someone on LinkedIn before I meet them, so people must be doing the same ... Read more »
Published on 20 November 2009
B2B Social Media: Be There, Be Relevant, Be Proven
Our clients, and most people we’ve met and talks and events recently, have asked the same question: Is social media appropriate for business-to-business marketing? Unequivocally, the answer is YES. In the last year, 40% of Clear Thought’s... Read more »
Published on 17 October 2009
22 Sept: Harnessing the power of the internet
I’m currently preparing my talk for the Bristol Enterprise Network event on the 22nd September on ‘Marketing: Harnessing the Power of the Internet’. Such a vast topic. For my talk, I’m focussing on generating online word of mo... Read more »
Published on 2 September 2009
No risk, no point…
Love and hate are two sides of the same coin. Truly compelling messaging is almost certainly going to upset someone… providing that you’ve identified the people you want to inspire and the message works for them, does it matter if you ups... Read more »
Published on 3 December 2008
