Articles in the Category 'Sales'
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Coordination equals colours; Integration means business
Don’t run expensive marketing taps into leaking sales buckets. Marketers are always banging on about integrated marketing, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see... Read more »
Published on 1 June 2010
How to use public relations to support every stage of the sales funnel
Most people initially think of public relations as a technique for generating awareness for their products or services. This is absolutely true, but if this the only way that you’re using your public relations effort, you’re missing a trick in sq... Read more »
Published on 28 April 2010
Your marketing questions answered
“The only stupid question is the one you don’t ask” Any questions? Call me ancient, but I still like some of the old fashioned terminology and methods used in the modern and online world of marketing today. But what does it all mean, and wh... Read more »
Published on 16 February 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on 6 January 2010
How to create professional sales tools from your desk
Every business needs sales and marketing collateral. Stationery, product literature, case studies, press releases, direct marketing, customer comms… the list goes on. Whether you choose to go paperless (PDFs and downloads) or use hard copy (traditi... Read more »
Published on 16 November 2009
10 ways in which marketing is like exercise
I was talking to a business owner the other day, who despite having a £4 million turnover has no structured marketing budget. The business dips in and out of marketing and tends to spend according to what looks like a good idea at the time. He descr... Read more »
Published on 12 November 2009
The Jamie Oliver approach to marketing
I recently attended the B2B Marketing Lead Nurturing event (30 Sept 2009). I have a bar by which I measure the success of any speaker event I go to, which is that if there’s one thing I take away and implement in some way, it’s been a good event.... Read more »
Published on 2 October 2009
Making marketing pay
Being asked to prepare a talk for the Bristol & Bath Marketing Network on ‘Making Marketing Accountable’ has given me some space to reflect on my key learnings on making marketing pay. It was a 20 minute talk at a reasonably high leve... Read more »
Published on 27 March 2009
