Articles in the Category 'Sales Funnel'
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Coordination equals colours; Integration means business
Don’t run expensive marketing taps into leaking sales buckets. Marketers are always banging on about integrated marketing, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see... Read more »
Published on 1 June 2010
How to use public relations to support every stage of the sales funnel
Most people initially think of public relations as a technique for generating awareness for their products or services. This is absolutely true, but if this the only way that you’re using your public relations effort, you’re missing a trick in sq... Read more »
Published on 28 April 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on 6 January 2010
Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this… 1. 10 things to include in a marketing brief Handy tips on writing a brief for marketing that sells – w... Read more »
Published on 22 December 2009
So, if you’re not an agency… what are you?
We’ve been getting a few puzzled looks when we say that Clear Thought Consulting isn’t a marketing agency, so we thought we’d clarify the business model a little for those who might be interested. So, we work with smaller businesses... Read more »
Published on 23 July 2009
What shape is your marketing budget?
The questions I most often get asked about marketing budgets are: How much should I spend as a percentage of turnover? Should I benchmark against competitors? How much shall I spend on each discipline (PR, DM, Events, Ads, etc.)? All totally reason... Read more »
Published on 9 July 2009
A typical thought leadership campaign
One of the key strengths at Clear Thought Consulting is in conceiving and running thought leadership programmes. I’m often asked what these entail, so here’s a quick run-down of the basics. Thought leadership is about being front of mind ... Read more »
Published on 3 June 2009
Making marketing pay
Being asked to prepare a talk for the Bristol & Bath Marketing Network on ‘Making Marketing Accountable’ has given me some space to reflect on my key learnings on making marketing pay. It was a 20 minute talk at a reasonably high leve... Read more »
Published on 27 March 2009
So, you want to be a rule breaker?
I’m currently working on two, very different, business-to-business websites, and have been knee deep in information architecture (IA) and web design for the last six weeks or so. Having come across the same questions time and time again… ... Read more »
Published on 11 February 2009
Capitalising on marketing moments
This is what those in the PR trade call an ‘issues jump’. And, with support from a nimble marketing communications team, this is an activity that can be hugely fruitful. You won’t know what they are until they happen, but there are ... Read more »
Published on 19 November 2008
What’s more important to marketing success – science or creativity?
Marketing is increasingly viewed as a science, where sophisticated modelling and data-driven decision-making are taking centre stage. Against this backdrop, has creativity become a less important marketing skill? It has certainly been argued that mar... Read more »
Published on 5 November 2008
Move over short copy
Long copy rules. For many a year the short copywriter has been king – writing those catchy lines that grab attention, particularly in advertising. In an online world, this is less important than depth, quality and quantity. Well written article... Read more »
Published on 3 November 2008
What to say when – managing marketing content through the sales funnel
Many businesses fail to move people through the sales funnel from awareness to action, not because they have their content wrong, but because they use it at the wrong time. By mapping your content against your sales funnel you can determine both the... Read more »
Published on 29 October 2008
