Articles in the Category 'Marketing Ideas'
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Rules of three are everywhere; in social media, networking and public speaking to name but a few. This blog is the first in a three part series looking at the rule of three in marketing. Part-one introduces you to the concept and the theory behind it. Read more »
Published on 11 July 2012
Collaborative marketing can help your budget go further
10 simple ideas for small businesses to weave marketing messages into everyday activities. Practical advice for marketing on any budget. Essential marketing advice for any small business. Read more »
Published on 4 July 2011
Content Marketing Ideas… YZ
Clear Thought's Top 10 blogs for small business marketers in 2009. Essential marketing advice for any small business. Read more »
Published on 17 June 2011
Content Marketing Ideas… VWX
Tips from Cheryl Crichton from her two decades in managing marketing projects. Essential marketing advice for any small business. Read more »
Published on 10 June 2011
Content Marketing Ideas… STU
In this Blog, Bryony Thomas shares her own rules for keeping social media authentic and manageable. How to you keep the professional, professional and the personal, personal? Read more »
Published on 3 June 2011
Content Marketing Ideas… PQR
We all know that to loose weight takes time and patience, the same is true of marketing. It takes time for your marketing efforts to gain momentum, give up too soon and you'll have wasted effort. Expect results too soon and you'll be disappointed. Essential marketing advice for any small business. Read more »
Published on 27 May 2011
Content Marketing Ideas… MNO
This article compares the way that marketers like to feed sales people with leads based on life-time-value to Jamie Oliver's crusade to get kids eating healthy food. Do you need to wean your sales team off a metaphorical diet of chips and turkey twizzlers. Essential marketing advice for any small business. Read more »
Published on 20 May 2011
Content Marketing Ideas… JKL
In this article, Bryony Thomas sets out how a change of mindset to seeing your website as an employee rather than a one-off project increases your chances of digital marketing success. Essential marketing advice for any small business. Read more »
Published on 11 May 2011
Content Marketing Ideas… GHI
Outlining the Clear Thought business model, where we work on the client's team to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. Quite different from a marketing agency. Read more »
Published on 28 April 2011
Content Marketing Ideas… DEF
This article gives you practical advice as to how to structure your marketing budget across the sales funnel for better justification of spend and decision-making. Essential marketing advice for any small business. Read more »
Published on 20 April 2011
Content Marketing Ideas… ABC
An excerpt from a talk given by Bryony Thomas looking at how marketers can shift perceptions of the marketing department as the being money spenders to being recognised as the money makers. Essential marketing advice for any small business. Read more »
Published on 14 April 2011
Is local marketing a good technique for small businesses?
This article looks at the careful balance between science and art in truly excellent marketing. Read more »
Published on 1 March 2011
