Articles in the Category 'Marketing Explained'
When and how to say no to new business
A piece looking at three reasons why some businesses choose not blog, which goes on to discuss and dispel the myths behind those reasons. Read more »
Published on 25 June 2012
Are non-paying customers worth anything?
Seven reasons why medium matters in copywriting. A guest Blog from Emily Cagle providing excellent advice for tailoring content to work effectively in an online and offline context. Read more »
Published on 14 September 2011
It’s not luck, it’s good marketing
Bry's Business Book of the Month is "The Manager's Book of Checklists" by Derek Rowntree. She explains how this book means that you'll never need to start with a blank sheet of paper. Perfect for small business marketers. Read more »
Published on 1 August 2011
How to generate awareness for your small business
The only stupid question is the one you don't ask. In this Blog, Cheryl Crichton jots down the answers to 10 marketing questions she's been asked recently. What is CMYK anyway? Essential marketing advice for any small business. Read more »
Published on 20 July 2011
20 common profit leaks in small businesses
If you've gone to the trouble of preparing some marketing content, like an article, paper or presentation - here are 20 ways that you can put it to work. A list to have to hand in every small business that want to make marketing pay. Essential marketing advice for any small business. Read more »
Published on 15 June 2011
The buying decision – it’s a Quick Step not a Power Walk
Thoughts on why design conventions make your life easier, particularly in an online setting. Essential marketing advice for any small business. Read more »
Published on 13 April 2011
