Articles in the Category 'How to'
7 tips to make your email sign-up process work harder
How much your business should spend on a marketing consultant will depend on how much you already know and what you want them to do. This article talks you through what you get for your money and what questions to ask to make sure you get best value. Read more »
Published on 31 July 2012
When and how to say no to new business
A piece looking at three reasons why some businesses choose not blog, which goes on to discuss and dispel the myths behind those reasons. Read more »
Published on 25 June 2012
7 tips for flawless print production
An article that looks at the crucial difference between coordinated and integrated marketing, showing how small businesses need to run campaigns that support the whole sales funnel. Lead generation is a waste of money if sales can't or won't follow them up. Read more »
Published on 20 March 2012
Detox your marketing… social media
As an integral part of social media, Twitter can be used for many strategic functions. Described as a fantastic tool for doing business, it's one to put on your 'to do' list for 2010. This blog details how the Clear Thought team do it, why they do it, and why you should do it too. Read more »
Published on 25 January 2012
How to get the best from a creative agency
10 signs that your small business could do with some strategic marketing advice. Essential marketing advice for small businesses. Read more »
Published on 2 November 2011
Are non-paying customers worth anything?
Seven reasons why medium matters in copywriting. A guest Blog from Emily Cagle providing excellent advice for tailoring content to work effectively in an online and offline context. Read more »
Published on 14 September 2011
How to win more new business with a gateway product
Blog article giving practical tips on how to spot embarrassing errors in marketing content before they go public. Essential advice for small business marketing. Read more »
Published on 1 September 2011
Social media marketing has four key tasks…
An article that explains how the meta data, hidden copy, on your website is used in social media. With practical advice for making your site social media friendly. Essential marketing advice for any small business. Read more »
Published on 27 July 2011
How to generate awareness for your small business
The only stupid question is the one you don't ask. In this Blog, Cheryl Crichton jots down the answers to 10 marketing questions she's been asked recently. What is CMYK anyway? Essential marketing advice for any small business. Read more »
Published on 20 July 2011
How welcoming is your small business?
In this article Bryony Thomas explains why marketers need to ask permission before they share their marketing content with people. Not only because it is the law, but because it is polite and it will help you meet your marketing objectives. Essential marketing advice for any small business. Read more »
Published on 13 July 2011
How did you find your current clients?
10 promises that every small business should make themselves to make marketing pay in the 21st Century. From marketing measurement to mastering social media. Read more »
Published on 22 June 2011
20 common profit leaks in small businesses
If you've gone to the trouble of preparing some marketing content, like an article, paper or presentation - here are 20 ways that you can put it to work. A list to have to hand in every small business that want to make marketing pay. Essential marketing advice for any small business. Read more »
Published on 15 June 2011
10 ways to find interesting people in social media
10 key things to consider when writing a brief for a marketing supplier. The better the brief the less likely you are to waste precious budget on re-work, and the more likely you are to get a great result. Essential marketing advice for any small business. Read more »
Published on 7 June 2011
10 ways to get found in social media
An article that provides a seven step guide to creating powerful and professional sales and marketing materials using Microsoft Office. Practical advice to any small business looking to make the marketing budget go further. Essential marketing advice for any small business. Read more »
Published on 2 June 2011
How long does small business marketing take?
Details of a BEN event on 22nd September 2010 looking at harnessing the power of the internet. Read more »
Published on 17 May 2011
Content Marketing Ideas… JKL
In this article, Bryony Thomas sets out how a change of mindset to seeing your website as an employee rather than a one-off project increases your chances of digital marketing success. Essential marketing advice for any small business. Read more »
Published on 11 May 2011
Five lessons from a local exhibition
This article outlines the typical components of a thought leadership, or content marketing, campaign. Essential marketing advice for any small business. Read more »
Published on 18 April 2011
What’s in a name?
2009 kicked off well for Clear Thought Consulting;exciting consultancy projects, a business push on the SPAN front, CIM students to inspire, partnerships forging with local marketing specialists and plans afoot for Bristol networking. Read more »
Published on 29 March 2011
How to include telemarketing as a powerful tool in your small business marketing mix
Why marketing to the lowest common denominator is a waste of time and money. Effective marketing often means taking risks. Read more »
Published on 22 March 2011
How to structure a marketing budget
This article gives practical advice on preparing for that unknown event that you know is going to happen. Tips for marketers to be prepared to jump into action when opportunities arise. Essential marketing advice for any small business. Read more »
Published on 14 March 2011
Is local marketing a good technique for small businesses?
This article looks at the careful balance between science and art in truly excellent marketing. Read more »
Published on 1 March 2011
How to hire a social media consultant as part of your marketing strategy
Will tough economic times force people to think more creatively? Read more »
Published on 24 February 2011
Three clients we won through Linkedin
A short musing on the relative roles of long and short copy in contemporary marketing practice. Read more »
Published on 15 February 2011
How to avoid embarrassing mistakes at events
An article that looks at the tone and detail required at each stage of decision-making, allowing marketers to develop appropriate content to support each step of the sales process. Essential marketing advice for any small business. Read more »
Published on 14 February 2011
