Articles in the Category 'Content Marketing'
What makes a good business blog?
One of the things that can really hold a business back from making effective use of social media is a lack of content. We recommend posting a new blog article at least weekly – it gives you stuff to Tweet, updates for your LinkedIn status, fres... Read more »
Published on 1 September 2010
“Three” is the magic marketing number: Part 1/3
Over the next three weeks, I will be blogging about multiples of three and their relevance to you and your business in the world of marketing. Rules of three are everywhere, from social media, to traditional marketing campaigns, to networking. Look... Read more »
Published on 30 June 2010
Three reasons NOT to blog
Blogging is a great way for small businesses to get decent content out there. For small businesses with modest marketing budgets, blogging should be a central activity. Indeed, blog posts can be used, and re-used, throughout the sales cycle: Aware... Read more »
Published on 21 June 2010
Coordination equals colours; Integration means business
Don’t run expensive marketing taps into leaking sales buckets. Marketers are always banging on about integrated marketing, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see... Read more »
Published on 1 June 2010
My First Blog – the experiences of a first time blogger
Writing my first blog; a process easier said than done it would seem? Having read blogs spanning topics from marketing in the 21st century, to viral marketing, to agency life, I thought to myself, yeah, writing my first blog, no problem! But now, I f... Read more »
Published on 14 April 2010
Copywriting: Seven reasons why medium matters
This is a guest Blog from Emily at Emily Cagle Communications Ltd. With more and more content being re-used in multiple mediums, we asked Emily to talk us through the key differences for copywriting in an online and offline context. So you’ve been ... Read more »
Published on 31 March 2010
Key types of marketing content – tips and definitions
Content marketing, or thought leadership, is a real buzzword at the moment. The idea being that you create high quality content that your audience finds useful, to demonstrate your credentials and move people through the sales process. But, as a mark... Read more »
Published on 14 March 2010
Mind your Meta Data – how hidden web copy impacts social media success
Making your website marketing-ready is one of the keys to make the most of free. A site that doesn’t have the basics right can seriously limit your ability to maximise the social media and online word-of-mouth opportunities that now exist for b... Read more »
Published on 16 February 2010
Your marketing questions answered
“The only stupid question is the one you don’t ask” Any questions? Call me ancient, but I still like some of the old fashioned terminology and methods used in the modern and online world of marketing today. But what does it all mean, and wh... Read more »
Published on 16 February 2010
Content marketing – why you need to ask permission
Active choices build good relationships. Content marketing is a bit of a buzzword at the moment. As someone who was working on whitepapers for Oracle and others nearly a decade ago, I find the supposed newness quite amusing. However, far out-weighin... Read more »
Published on 28 January 2010
10 marketing resolutions for the new decade
“You’ve got to keep up with the Joneses” Times are changing. If you’re still doing the same marketing activities that you were doing three years ago (print and broadcast ads?), then perhaps it’s time for a bit of clear thinking. What will y... Read more »
Published on 6 January 2010
One piece of content, 20 ways to use it
If you’ve created a piece of marketing material, here are 20 ideas for squeezing every last drop of value from it. Most of which take time and energy, rather than money, so that you can make your marketing budget go further. With a nod to John ... Read more »
Published on 11 December 2009
How to create professional sales tools from your desk
Every business needs sales and marketing collateral. Stationery, product literature, case studies, press releases, direct marketing, customer comms… the list goes on. Whether you choose to go paperless (PDFs and downloads) or use hard copy (traditi... Read more »
Published on 16 November 2009
B2B Social Media: Be There, Be Relevant, Be Proven
Our clients, and most people we’ve met and talks and events recently, have asked the same question: Is social media appropriate for business-to-business marketing? Unequivocally, the answer is YES. In the last year, 40% of Clear Thought’s... Read more »
Published on 17 October 2009
A typical thought leadership campaign
One of the key strengths at Clear Thought Consulting is in conceiving and running thought leadership programmes. I’m often asked what these entail, so here’s a quick run-down of the basics. Thought leadership is about being front of mind ... Read more »
Published on 3 June 2009
No risk, no point…
Love and hate are two sides of the same coin. Truly compelling messaging is almost certainly going to upset someone… providing that you’ve identified the people you want to inspire and the message works for them, does it matter if you ups... Read more »
Published on 3 December 2008
Move over short copy
Long copy rules. For many a year the short copywriter has been king – writing those catchy lines that grab attention, particularly in advertising. In an online world, this is less important than depth, quality and quantity. Well written article... Read more »
Published on 3 November 2008
What to say when – managing marketing content through the sales funnel
Many businesses fail to move people through the sales funnel from awareness to action, not because they have their content wrong, but because they use it at the wrong time. By mapping your content against your sales funnel you can determine both the... Read more »
Published on 29 October 2008
