Articles in the Category 'Content Marketing'
Content Marketing Ideas… YZ
The last two ideas under letters Y and Z - taken from our 26-page guide, with over 120 ideas to get you started with your own interesting and relevant marketing content Read more »
Published on 17 June 2011
Content Marketing Ideas… VWX
Three more ideas, under letters V, W, and X - taken from our 26-page guide, with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 10 June 2011
Content Marketing Ideas… STU
Three more ideas, under letters S, T, and U - taken from our 26-page guide with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 3 June 2011
Content Marketing Ideas… PQR
Three more ideas under letters P, Q, and R - taken from our 26-page guide with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 27 May 2011
Content Marketing Ideas… MNO
Three more ideas under letters M, N, and O - taken from our 26-page guide with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 20 May 2011
How long does small business marketing take?
A quick run-down of 7 smart small business marketing techniques you can undertake from your desk, and how long they typically take. Read more »
Published on 17 May 2011
Content Marketing Ideas… JKL
Three more ideas under letters J, K, and L - taken from our 26-page guide with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 11 May 2011
Finding the cheaper alternative when marketing your small business
We can't all afford sexy advertising campaigns, but we do all need to get the word out. If you're a small business with a modest marketing budget, here are some lost cost marketing ideas that get great results. Read more »
Published on 6 May 2011
Content Marketing Ideas… GHI
Three ideas under letters G, H, and I - taken from our 26-page guide with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 28 April 2011
Content Marketing Ideas… DEF
Three ideas under letters D, E, and F - taken from our 26-page guide with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 20 April 2011
Content Marketing Ideas… ABC
Three ideas under letters A, B, and C - taken from our 26-page guide with over 120 ideas to get you started with your own interesting and relevant marketing content. Read more »
Published on 14 April 2011
8 tips for video marketing with va-va-voom
A guest blog from Mendip Media with 8 tips on creating powerful marketing videos for small businesses. Used well, video marketing can be as powerful as a TV campaign. Read more »
Published on 7 February 2011
Plan ahead to keep your marketing content current
Keeping your marketing content fresh and up-to-date is essential for marketing effectiveness. Here's a list of thought starters for every month of 2011. Read more »
Published on 4 January 2011
Reduce, re-use, recycle – a philosophy for small business marketing
Get more for your small business marketing budget. Reduce - say less more often. Re-use - ways to get more from a piece of content. Recycle - the end of a campaign mindset. Read more »
Published on 1 December 2010
The benefits of case study videos in small business marketing
Three reasons why video case studies are a great tactic for small business marketing. And, why everyone involved can benefit from what is produced. Read more »
Published on 17 November 2010
How to write effective online content
In this guest post, Peter Brill provides five tips for writing compelling online content that cuts through the the noise and gets read by real people. As Peter says: "if the content doesn't grab your visitors, you're talking to yourself." Read more »
Published on 15 November 2010
Three great ways to use the back of your business card
How hard does your business card work for you? It is a tool - put it to use! This article gives you three great ideas for making effective use of the reverse of your business card. Read more »
Published on 1 October 2010
What should you include in a professional profile?
A short article with practical advice on writing and re-using compelling professional profiles for key members of your team. Essential marketing advice for small businesses. Read more »
Published on 7 September 2010
10 tips for proofreading marketing content
Blog article giving practical tips on how to spot embarrassing errors in marketing content before they go public. Essential advice for small business marketing. Read more »
Published on 29 March 2010
Key types of marketing content – tips and definitions
Quick definitions of typical types of marketing content used in thought leadership campaigns, with practical advice as to how to use them. Essential marketing advice for any small business. Read more »
Published on 14 March 2010
Content marketing – why you need to ask permission
In this article Bryony Thomas explains why marketers need to ask permission before they share their marketing content with people. Not only because it is the law, but because it is polite and it will help you meet your marketing objectives. Essential marketing advice for any small business. Read more »
Published on 28 January 2010
One piece of content, 20 ways to use it
If you've gone to the trouble of preparing some marketing content, like an article, paper or presentation - here are 20 ways that you can put it to work. A list to have to hand in every small business that want to make marketing pay. Essential marketing advice for any small business. Read more »
Published on 11 December 2009
How to create professional sales tools from your desk
An article that provides a seven step guide to creating powerful and professional sales and marketing materials using Microsoft Office. Practical advice to any small business looking to make the marketing budget go further. Essential marketing advice for any small business. Read more »
Published on 16 November 2009
A typical thought leadership campaign
This article outlines the typical components of a thought leadership, or content marketing, campaign. Essential marketing advice for any small business. Read more »
Published on 3 June 2009
