Articles in the Category 'By a special guest'
How I chose a new brand name for my company
Small business owner, Eli Barbary, shares her experiences of choosing a new name and developing a brand for her consultancy business. Read more »
Published on 26 January 2012
How to hire a social media consultant as part of your marketing strategy
A guest post from Chris Street with his 6Ps for hiring an effective social media consultant as part of an integrated small business marketing strategy. Read more »
Published on 24 February 2011
8 tips for video marketing with va-va-voom
A guest blog from Mendip Media with 8 tips on creating powerful marketing videos for small businesses. Used well, video marketing can be as powerful as a TV campaign. Read more »
Published on 7 February 2011
Are you too busy for marketing?
Finding time to devote to consistent marketing of your small business can be a real challenge. This post from Lee Cottier shows how simple productivity techniques make it possible. Read more »
Published on 12 January 2011
Is social media participation determined by personality types?
We asked Neil Denny, Lawyer and social media trainer, why some people immediately love the medium whilst others are more reserved. Some great insights for social media success as part of your small business marketing. Read more »
Published on 23 November 2010
How to write effective online content
In this guest post, Peter Brill provides five tips for writing compelling online content that cuts through the the noise and gets read by real people. As Peter says: "if the content doesn't grab your visitors, you're talking to yourself." Read more »
Published on 15 November 2010
Get on the front page of search listings without SEO – it’s called blogging
This is a guest post by Nikki Pilkington. With many small businesses more than a little baffled by SEO, we asked if there were any other techniques that could be implemented more easily to help get a small business up the search engine rankings Read more »
Published on 7 October 2010
Sponsorship – not just for big business
In this guest blog, Jackie Fast from Slingshot Sponsorship gives practical advice to small businesses on how to make sponsorship a valuable part of their marketing mix, whatever their marketing budget. Read more »
Published on 16 September 2010
Brand guidelines, why are they so important?
This is a guest blog by Andy Fuller of Designbull Ltd. Andy tells us about the importance of brand guidelines in creating a strong, consistent visual identity for small businesses in today's marketplace. Read more »
Published on 12 August 2010
Getting the most from business networking (2/3)
The second in a three part series looking at getting the most from business networking. This blog asks face-to-face networking coach, Melissa Kidd, how to make yourself memorable at a networking event. Read more »
Published on 4 August 2010
Three is the magic marketing number: Part 3/3
This is the final piece in a three part series of blogs on the rule of three in marketing. This concluding blog gives you tips for effectively applying the rule in your day-to-day marketing activities along with some fun examples of famous trios. Read more »
Published on 23 July 2010
Stock shots versus a real photographer
In this piece, which originally appeared as a guest blog, Amanda Thomas of Amango Photography asks Bryony to talk through when and why to use stock or bespoke photography in marketing materials. Read more »
Published on 19 July 2010
Three is the magic marketing number: Part 2/3
This blog is the second in a three part series looking at the rule of three in marketing. It introduces you to practical uses of the rule and is accompanied by examples from the marketing world. Read more »
Published on 14 July 2010
Three is the magic marketing number: Part 1/3
Rules of three are everywhere; in social media, networking and public speaking to name but a few. This blog is the first in a three part series looking at the rule of three in marketing. Part-one introduces you to the concept and the theory behind it. Read more »
Published on 30 June 2010
The anatomy of a Tweet – what do all those symbols mean?
A blog from Clear Thought's marketing trainee and relative newbie to Twitter, discussing the journey of a Tweet, the mechanisms of communication and the style of language used to most effectively harness the power of this social media channel. Read more »
Published on 28 May 2010
What your domain name says about your business
In this guest blog, we asked Peter, MD at small business ISP, Gradwell, to talk to us about how choosing a compelling domain name can help you to send out the right message about your business. Read more »
Published on 19 May 2010
My First Blog – the experiences of a first time blogger
Remember sitting down to write your first blog? Or, perhaps the whole process seems too scary to start? You are not alone. In this blog, a first timer shares her experiences. Read more »
Published on 14 April 2010
Copywriting: Seven reasons why medium matters
Seven reasons why medium matters in copywriting. A guest Blog from Emily Cagle providing excellent advice for tailoring content to work effectively in an online and offline context. Read more »
Published on 31 March 2010
How to achieve your company goals and targets, in five easy steps
In this guest blog from Heather Townsend, businesses are advised to break goals down quarterly, to provide visual prompts and to link bonuses to achievement. Read more »
Published on 16 March 2010
