Articles in the Category 'By Bryony Thomas'
THIS BLOG IS NOW CLOSED
The Clear Thought blog is now closed. Head on over to watertightmarketing.com for the latest marketing Clear Thinking. Read more »
Published on 25 January 2013
7 tips to make your email sign-up process work harder
How much your business should spend on a marketing consultant will depend on how much you already know and what you want them to do. This article talks you through what you get for your money and what questions to ask to make sure you get best value. Read more »
Published on 31 July 2012
Does your information deserve a graphic?
Rules of three are everywhere; in social media, networking and public speaking to name but a few. This blog is the first in a three part series looking at the rule of three in marketing. Part-one introduces you to the concept and the theory behind it. Read more »
Published on 11 July 2012
When and how to say no to new business
A piece looking at three reasons why some businesses choose not blog, which goes on to discuss and dispel the myths behind those reasons. Read more »
Published on 25 June 2012
Babies and books…
A blog from Clear Thought's marketing trainee and relative newbie to Twitter, discussing the journey of a Tweet, the mechanisms of communication and the style of language used to most effectively harness the power of this social media channel. Read more »
Published on 15 March 2012
Detox your marketing… events
In this guest blog, we asked Peter, MD at small business ISP, Gradwell, to talk to us about how choosing a compelling domain name can help you to send out the right message about your business. Read more »
Published on 21 February 2012
Detox your marketing… social media
As an integral part of social media, Twitter can be used for many strategic functions. Described as a fantastic tool for doing business, it's one to put on your 'to do' list for 2010. This blog details how the Clear Thought team do it, why they do it, and why you should do it too. Read more »
Published on 25 January 2012
De-tox your marketing… email
A short article giving really practical advice for making powerful use of public relations coverage to help generate actual sales. Looking at things you can do with PR at every stage of the sales funnel. Essential advice for marketing small businesses. Read more »
Published on 17 January 2012
Don’t make marketing your New Year’s resolution
Has it ever struck you how similar marketing is to DIY? The more effort you put into planning and preparation, the easier the implementation is. And, the better the results. In this blog, read Clear Thought's 5 top tips for better marketing preparation. Read more »
Published on 11 January 2012
Top 10 Small Business Marketing Tips of 2011
Remember sitting down to write your first blog? Or, perhaps the whole process seems too scary to start? You are not alone. In this blog, a first timer shares her experiences. Read more »
Published on 3 January 2012
Are non-paying customers worth anything?
Seven reasons why medium matters in copywriting. A guest Blog from Emily Cagle providing excellent advice for tailoring content to work effectively in an online and offline context. Read more »
Published on 14 September 2011
How to win more new business with a gateway product
Blog article giving practical tips on how to spot embarrassing errors in marketing content before they go public. Essential advice for small business marketing. Read more »
Published on 1 September 2011
Marketing my small business… over to you
In this guest blog from Heather Townsend, businesses are advised to break goals down quarterly, to provide visual prompts and to link bonuses to achievement. Read more »
Published on 16 August 2011
DO sweat the small stuff
Quick definitions of typical types of marketing content used in thought leadership campaigns, with practical advice as to how to use them. Essential marketing advice for any small business. Read more »
Published on 9 August 2011
It’s not luck, it’s good marketing
Bry's Business Book of the Month is "The Manager's Book of Checklists" by Derek Rowntree. She explains how this book means that you'll never need to start with a blank sheet of paper. Perfect for small business marketers. Read more »
Published on 1 August 2011
Social media marketing has four key tasks…
An article that explains how the meta data, hidden copy, on your website is used in social media. With practical advice for making your site social media friendly. Essential marketing advice for any small business. Read more »
Published on 27 July 2011
How to generate awareness for your small business
The only stupid question is the one you don't ask. In this Blog, Cheryl Crichton jots down the answers to 10 marketing questions she's been asked recently. What is CMYK anyway? Essential marketing advice for any small business. Read more »
Published on 20 July 2011
How welcoming is your small business?
In this article Bryony Thomas explains why marketers need to ask permission before they share their marketing content with people. Not only because it is the law, but because it is polite and it will help you meet your marketing objectives. Essential marketing advice for any small business. Read more »
Published on 13 July 2011
Collaborative marketing can help your budget go further
10 simple ideas for small businesses to weave marketing messages into everyday activities. Practical advice for marketing on any budget. Essential marketing advice for any small business. Read more »
Published on 4 July 2011
How did you find your current clients?
10 promises that every small business should make themselves to make marketing pay in the 21st Century. From marketing measurement to mastering social media. Read more »
Published on 22 June 2011
Content Marketing Ideas… YZ
Clear Thought's Top 10 blogs for small business marketers in 2009. Essential marketing advice for any small business. Read more »
Published on 17 June 2011
20 common profit leaks in small businesses
If you've gone to the trouble of preparing some marketing content, like an article, paper or presentation - here are 20 ways that you can put it to work. A list to have to hand in every small business that want to make marketing pay. Essential marketing advice for any small business. Read more »
Published on 15 June 2011
Content Marketing Ideas… VWX
Tips from Cheryl Crichton from her two decades in managing marketing projects. Essential marketing advice for any small business. Read more »
Published on 10 June 2011
10 ways to find interesting people in social media
10 key things to consider when writing a brief for a marketing supplier. The better the brief the less likely you are to waste precious budget on re-work, and the more likely you are to get a great result. Essential marketing advice for any small business. Read more »
Published on 7 June 2011
Content Marketing Ideas… STU
In this Blog, Bryony Thomas shares her own rules for keeping social media authentic and manageable. How to you keep the professional, professional and the personal, personal? Read more »
Published on 3 June 2011
10 ways to get found in social media
An article that provides a seven step guide to creating powerful and professional sales and marketing materials using Microsoft Office. Practical advice to any small business looking to make the marketing budget go further. Essential marketing advice for any small business. Read more »
Published on 2 June 2011
Content Marketing Ideas… PQR
We all know that to loose weight takes time and patience, the same is true of marketing. It takes time for your marketing efforts to gain momentum, give up too soon and you'll have wasted effort. Expect results too soon and you'll be disappointed. Essential marketing advice for any small business. Read more »
Published on 27 May 2011
Buyers are not your enemy
Looking at the impact of social media on business-to-business decision making, this article gives you 30 ideas for increasing lead conversion using social media techniques. Essential marketing advice for any small business. Read more »
Published on 24 May 2011
Content Marketing Ideas… MNO
This article compares the way that marketers like to feed sales people with leads based on life-time-value to Jamie Oliver's crusade to get kids eating healthy food. Do you need to wean your sales team off a metaphorical diet of chips and turkey twizzlers. Essential marketing advice for any small business. Read more »
Published on 20 May 2011
How long does small business marketing take?
Details of a BEN event on 22nd September 2010 looking at harnessing the power of the internet. Read more »
Published on 17 May 2011
Content Marketing Ideas… JKL
In this article, Bryony Thomas sets out how a change of mindset to seeing your website as an employee rather than a one-off project increases your chances of digital marketing success. Essential marketing advice for any small business. Read more »
Published on 11 May 2011
Content Marketing Ideas… GHI
Outlining the Clear Thought business model, where we work on the client's team to equip them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. Quite different from a marketing agency. Read more »
Published on 28 April 2011
Content Marketing Ideas… DEF
This article gives you practical advice as to how to structure your marketing budget across the sales funnel for better justification of spend and decision-making. Essential marketing advice for any small business. Read more »
Published on 20 April 2011
Five lessons from a local exhibition
This article outlines the typical components of a thought leadership, or content marketing, campaign. Essential marketing advice for any small business. Read more »
Published on 18 April 2011
Content Marketing Ideas… ABC
An excerpt from a talk given by Bryony Thomas looking at how marketers can shift perceptions of the marketing department as the being money spenders to being recognised as the money makers. Essential marketing advice for any small business. Read more »
Published on 14 April 2011
The buying decision – it’s a Quick Step not a Power Walk
Thoughts on why design conventions make your life easier, particularly in an online setting. Essential marketing advice for any small business. Read more »
Published on 13 April 2011
Are you sacrificing relevance for convenience?
Bryony tell you why she's enjoying the Meerkat and Audi origami ad campaigns at the moment. Read more »
Published on 4 April 2011
What’s in a name?
2009 kicked off well for Clear Thought Consulting;exciting consultancy projects, a business push on the SPAN front, CIM students to inspire, partnerships forging with local marketing specialists and plans afoot for Bristol networking. Read more »
Published on 29 March 2011
How to structure a marketing budget
This article gives practical advice on preparing for that unknown event that you know is going to happen. Tips for marketers to be prepared to jump into action when opportunities arise. Essential marketing advice for any small business. Read more »
Published on 14 March 2011
Pricing experiment – was it worth it?
A short musing on how really brilliant design often goes un-noticed - it just feels right. Have you ever noticed the carpet pile running in the same direction? No? But does a tidy room feel better? Yes? Read on. Read more »
Published on 10 March 2011
Is local marketing a good technique for small businesses?
This article looks at the careful balance between science and art in truly excellent marketing. Read more »
Published on 1 March 2011
Three clients we won through Linkedin
A short musing on the relative roles of long and short copy in contemporary marketing practice. Read more »
Published on 15 February 2011
