Articles in the Category 'Brand'
DO sweat the small stuff
Your small business brand is made up of all the little things that come together to form a picture. Paying attention to the small stuff can make a big difference. Read more »
Published on 9 August 2011
What’s in a name?
Is your company name holding you back? Take a look at the pros and cons of the three main approaches to choosing a company name. And, some key considerations to bear in mind. Read more »
Published on 29 March 2011
Brand guidelines, why are they so important?
This is a guest blog by Andy Fuller of Designbull Ltd. Andy tells us about the importance of brand guidelines in creating a strong, consistent visual identity for small businesses in today's marketplace. Read more »
Published on 12 August 2010
Stock shots versus a real photographer
In this piece, which originally appeared as a guest blog, Amanda Thomas of Amango Photography asks Bryony to talk through when and why to use stock or bespoke photography in marketing materials. Read more »
Published on 19 July 2010
What your domain name says about your business
In this guest blog, we asked Peter, MD at small business ISP, Gradwell, to talk to us about how choosing a compelling domain name can help you to send out the right message about your business. Read more »
Published on 19 May 2010
Mind your ‘I’s and ‘We’s – 3 reasons to present your company as a team
This blog discusses the reasons why inclusive language is important to your business and gives you 5 tips on how you can sound like your brand to present that all important company image. Read more »
Published on 12 May 2010
Really good design should go completely un-noticed
A short musing on how really brilliant design often goes un-noticed - it just feels right. Have you ever noticed the carpet pile running in the same direction? No? But does a tidy room feel better? Yes? Read on. Read more »
Published on 10 November 2008
