Content Marketing Ideas… DEF
Content marketing is where your company provides a steady stream of useful, relevant and interesting information. And, for it to be most effective it needs to be regular. We suggest at least one new piece of content, like a blog post, weekly. This keeps your site fresh for both visitors and search engines, and gives you something to new to put out via social media.
But, it can be tough to constantly come up with talking points and conversation starters. So, we put our thinking caps on to come up with at least one topic for every letter in the alphabet to get you started. Here are three more ideas to kick you off…
Diary dates: Little reminders like when clocks go forward, when the Bank Holidays are, etc. can be helpful and give you a chance to promote what you have to offer. Technology providers could send a guide on setting up custom voicemails, diverts of out of office assistance. Virtual PAs could offer out-of-hours support. Local venues could give ideas for days out that includes a trip to their attraction.
Environment: If what you do can help people to be cleaner and greener, tell them about it. We’d caution against appearing to shoe horn your offer into this topic, but it is one that a great number of people are passionately interested in, so if you have a genuine green story to tell, go for it.
Feedback: Whether its from an online forum, a customer satisfaction survey or a post-event feedback form – collating positive feedback into a post that sits alongside a page or a proposal for a similar product or service is always worth doing. You could even collate these into a presentation turn it into a slidecast and embed it as a looping video on the product page in question.
See the other posts in this series: ABC | GHI | JKL | MNO | PQR | STU | VWX | YZ
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
Please sign-up to get your copy.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 20 April 2011
