Content Marketing Ideas… ABC
We talk a lot here about maintaining marketing momentum, and about having a fresh stream of interesting and relevant content to use in social media marketing.
But, it can be tough to constantly come up with talking points and conversation starters. So, we put our thinking caps on to come up with at least one topic for every letter in the alphabet to get you started. Here are just three ideas to kick you off…
Ambitions: Sharing your personal and professional ambitions can do a number of things. Public declarations often help people to focus on making things happen. You will often find people willing to help you with your challenges. And, people often share their ambitions with you in return. It might be that what you do professionally (and for a profit) can help them. Or, you might know someone who could help, and vice versa.
Birthdays: Birthdays are great – there’s your company’s Birthday, Birthdays of key people in your organisation. You can also use famous Birthdays as a thought starter. Imagine it’s Marilyn Monroe’s Birthday and you run a fashion or jewellery company… what do you think she would have liked as a gift from your catalogue? Who’s famous or influential in your industry – when’s their Birthday and how could you mark it?
Case studies: We can’t emphasise this one enough. Demonstrating what you do with a real case study is an absolute must. Whether it’s business-to-business, or business-to-consumer, people like to hear about the experiences of people like themselves. The ideal format for case studies these days is a video interview – direct from the horse’s mouth. But don’t forget a version that people can print off and read on the train, or turn into a slide for a sales presentation.
See the other posts in this series: DEF | GHI | JKL | MNO | PQR | STU | VWX | YZ
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
Please sign-up to get your copy.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 14 April 2011
