Ads I’m loving at the moment
I’m loving www.comparethemeerkat.com – comparison sites are all much of a muchness, so coming up with something really distinctive will have been a creative challenge indeed. I can’t for the life of me work out what the creative brief said to elicit such a leftfield and engaging response.
I’m also really enjoying the Audi Q5 ad with cardboard car… I’d love to think someone lovingly sculpted the car we see, but I have a sneaky suspicion a computer or two might have been involved. Still loving it though – it has a childlike joy to it… bit of a rip off of the Skoda cake ad, but hey, it made me smile, which has made a contribution to my brand feel-good in relation to Audi… tho’ not rushing out to buy one just yet.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 13 January 2009
