Top 10 Small Business Marketing Tips of 2010
So, it’s that time of year again… when we take a look at Google to tell us which of our small business marketing articles have been most enjoyed in the past year.
According to unique page views, the following blog posts from the marketing Clear Thinkers have been the most popular of 2010. It seems that lists of 10 and three are your favourite formats, and that blogs we wrote last year are still going strong giving relevant advice to small business marketers every day.
How much should you pay a marketing consultant?
A post from Bryony looking at typical day rates for marketing providers, what you should expect for your money and top tips for making sure you’re getting sensible advice. The post includes questions to ask to make sure you’re getting value for money.
How to write a marketing brief
An ever-popular blog from Cheryl, penned last year, but no less relevant today – giving you a 10 step guide to writing a marketing brief to significantly increase your chances of getting great work from your marketing suppliers.
Three reasons to present as a team
In this post Cheryl explains how using inclusive language can provide three critical benefits; maintaining team morale, enabling succession planning, and reducing customer churn. She goes on to provide five key tips for a more inclusive brand tone of voice.
One piece of content, 20 ways to use it
Another popular article that has stood the test of time since being written last year. Bryony lists 20 ways to squeeze extra value from a single piece of marketing content. Useful advice for anyone wanting to make their marketing budget, and product messages, go further.
10 signs that your business needs strategic marketing advice
It can be hard to wade through the mass of marketing advice, most of which is highly tactical. This may be useful in day-to-day execution, but it won’t do the trick if you’re trying to fill a strategic gap. Bryony outlines 10 signs that your small business is suffering the effects of a poor (or non existent) marketing strategy.
10 marketing resolutions for a new decade
In our very first blog on 2010, Cheryl outlined 10 areas of focus to getting your small business marketing onto solid foundations. If you didn’t do these this year, why not make them your list for 2011?
10 tips for proofreading marketing content
It’s amazing the judgements people will make about your business on the basis of a simple typo. Avoid embarrassment and damage to your small business reputation with these 10 proofreading tips from Cheryl.
What should you include in a professional profile?
In a socially-networked business world your professional profile may be the first thing people see, is it up to scratch? Bryony asks key questions and lists the core items that you should include in the professional profiles of all your key people.
Three ideas for the back of your business card
The back of your business card is valuable space – what are you using yours for? In this highly practical post, Bryony provides three ideas to turn the back of your business card into a powerful marketing tool.
Mind your meta data – how hidden web copy impacts social media success
One of our more technical posts, Bryony takes a moment to explain how incomplete or irrelevant meta data on your small business website can seriously hamper your success in social media marketing.
We’re delighted that you’ve continued to enjoy, use and share our blog posts in 2010, and we look forward to giving you more essential small business marketing tips and advice in 2011.
Please do use the comment function below if there are any specific marketing questions you’d like us to address next year.
Blog posts are by Cheryl Crichton and Bryony Thomas | Marketing Clear Thinkers | Clear Thought Consulting Ltd | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 20 December 2010
