Squeeze every penny from every marketing pound
Bryony will be giving a talk called ‘Squeezing Every Penny from Every Marketing Pound’ at the womenmeanbiz networking lunch on 3rd September 2010 at the Aztec Hotel in Almondsbury.
This event is in the past. The presentation slides are now available.
For every paid marketing activity, there are tens of free activities you can add to make your spend go further. With a bit of discipline and elbow grease you can make every marketing penny go much further for your business.
Here are just a few ideas for ways to augment the impact of some typical marketing activities:
Hosting an event - if you’re planning a seminar, lunch event or other marketing event, here are three things you can do for free to increase the reach of your event:
- Add the event to LinkedIn
- Add the event details to calendars of organisations you may be a member of (e.g. Bristol Media, Chamber of Commerce)
- Tweet the details with links to registration page
- For more ideas, please attend Bryony’s talk on September 3rd
Offering a discount – if you’re offering a discount on a product or service, you could:
- Prepare a specific code that you use on Twitter
- Add a refer-to-a-friend form
- Issue a press release
- For more ideas, please attend Bryony’s talk on September 3rd
Sending a direct mail piece – if you’re sending a mailing, why not think about also:
- Looking up recipients on Twitter and Tweeting them about it
- Blog about a related subject in the week the the DM lands
- Picking up the phone for a follow-up call
- For more ideas, please attend Bryony’s talk on September 3rd
These are just a few ideas for increasing the effectiveness of your paid marketing activities with no cost tactics. There are hundreds more, and once you get into the habit you could be doubling the impact every pound you spend in a matter of weeks.
Published on 9 August 2010
