Clear Thought’s Top 10 Blogs of 2009
Taking a look at our stats, and based on unique views of these posts, the Top 10 Clear Thought Blog posts of this year goes like this…
1. 10 things to include in a marketing brief
Handy tips on writing a brief for marketing that sells – what to include to make sure that your supplier is most likely to get the project right first time. Read blog »
2. What to say when, managing marketing content through the sales funnel
A quick look at the right emotional tone and volume of information people respond to at different stages in the buying process, and how to tailor your marketing material to hit the right note at each stage. Read blog »
3. What shape is your marketing budget
An approach to setting your marketing budget that makes sure that you maintain an integrated mix of activity that supports every stage in your sales funnel. Read blog »
4. How to create powerful sales tools from your desk
A seven step guide to creating compelling and professional sales and marketing materials using Microsoft Office. Includes two case studies. Read blog »
5. B2B Social Media; Be There, Be Relevant, Be Proven
Practical advice that any B2B marketer, business owner or sales person can put into practice to generate leads through social media. Read blog »
6. A typical thought leadership campaign
A quick run-down and checklist of the things to include in a thought leadership campaign. Particularly powerful in B2B or complex sales processes. Read blog »
7. Treat your website like a member of your team
Practical advise for anyone in laying the ground rules for how to approach your website as a function in your business, rather than as a one-off project. Read blog »
8. One piece of content, 20 ways to use it
20 ideas for things you can do with just one piece of content, like a presentation or a paper – giving you ways to squeeze more from your marketing budget. Read blog »
9. What are your social media rules?
In this blog, Bryony shared her own rules to managing the way she interacts with friends, colleagues and acquaintances on LinkedIn, Facebook, and Twitter. Read blog »
10. The Jamie Oliver approach to marketing
Reflections from attending the B2B Lead Nurturing event in September, looking at how marketing wants to feed sales with health food, when they are likely to have a taste for junk food. Read blog »
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 22 December 2009
