Content Marketing Ideas… PQR
Ah, that dreaded blank sheet of paper. If you’ve committed to a content marketing strategy for your small business – you need to be getting something new and interesting out there at least weekly. And, that’s on top of daily social media interactions.
You can sometimes find yourself thinking that you’ve said everything, or that you’ve used up all your good ideas. Which is when you need to look at things from another angle – is there something that your potential buyers are already interested in, or talking about, that applies to something that you do?
Continuing our A-Z series, here are three more thought starters to get you going…
People: People are interested in people. Find as many ways as possible of letting people connect and engage appropriately with your people. Provide profiles on your website. Interview them in your blogs. Consider an intro video for key people. Share the load with blog articles from various authors around your business.
Questions: Ask questions that often get asked to which you know the answer. And ask questions to which you want to know the answer. The former helps people find your answers to their questions… which may lead to them buying your solution to their problem. The latter gets people thinking, helps you improve your offer and may help you to find solutions to your problems. All good.
Research: We can’t speak highly enough on the value of research. Especially original, well conducted, thought-provoking, research. If you can provide an original and evidenced perspective on something of interest to your audience, you’re onto a winner. It gives you content for news releases, reports, web seminars, roundtable events, benchmark reports and articles galore. A content marketers dream!
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
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Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 27 May 2011