Move over short copy
Long copy rules. For many a year the short copywriter has been king – writing those catchy lines that grab attention, particularly in advertising. In an online world, this is less important than depth, quality and quantity. Well written articles picked up by relevant online journals, forums and bloggers are now much more powerful than the clever one-liner. Why? Search! Where advertising once ruled, search has become the first, or the very close second, port of call in a buying decision. Being referenced in many trusted online venues is essential – and this can only be achieved with decent long copy (preferably written with clear thought on SEO strategy).
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
If this blog is of interest to you, you may also like to view:
- Blog: One piece of content, 20 ways to use it
- Blog: Key types of marketing content – tips and definitions
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 3 November 2008
