Content Marketing Ideas… MNO
To stay front of mind with people who might buy or recommend your stuff, it’s really powerful to have a steady stream of material to put out on social media, on your website, and when you meet them in person. It can be great to hang your ideas on something that people are already talking about – tapping into a conversation they may already be having.
This is exactly the point of our A-Z of Marketing Thought Starters, which is free to email subscribers. We’ve taken three ideas from the 120 in the full list to point you in the right direction.
Money: How to make more of it. How to spend less of it. Where to find sources of funding. How to manage cash flow. Tips on book-keeping… money is a topic that can almost always be talked about sensibly and people will listen.
News: Even if you’re not creating the news, you can comment on it and respond to it. Share the load by getting different people to track particular news outlets. If something comes up that’s relevant to what you do, you can either comment via their online facility, or post a response as your own blog article or a short piece-to-camera.
Opportunities: Passing on details of opportunities that your audience might benefit from can stand you in good stead. Perhaps you’ve been contacted by a journalist, but can’t supply comment yourself – could you pass it on? Maybe one of your customers is recruiting. These are things worth passing on via your social media channels, for example.
See the other posts in this series: ABC | DEF | GHI | JKL | PQR | STU | VWX | YZ
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
Please sign-up to get your copy.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 20 May 2011
