Content Marketing Ideas… GHI
Frequent, high quality content, is great for keeping your company front of mind. You can pop a link on your Linkedin status so that you show up in people’s news streams, add the details to your newsletters, or simply add the link to your email footer.
That’s just the tip of the iceberg on what you do with it… however, it’s often coming up with the stuff that proves a challenge. It can be tough to constantly come up with talking points and conversation starters. So, we put our thinking caps on to come up with at least one topic for every letter in the alphabet to get you started. Here are three more ideas to kick you off…
Guests: Inviting a guest to provide content can be a win, win, win. Let’s say one of your clients offers a complementary product or service. They could write you a guest blog, which appears on your site, giving you SEO phrases, conversation starter and a bit of variety, and they also get a bit of exposure. You can also offer your material as guest content to others. And, it’s not just blogs – could you co-host an event or offer a joint promotion?
Hobbies: Does what you do hook into any key hobbies? Do people who enjoy that hobby hang out somewhere specific online, or attend specific events? Can you attend, provide tips, leave comment or theme a product or service to a specific hobby?
Inspiration: Everyone likes to be inspired. Being inspirational isn’t something easily done to order, but talking about something that’s inspired you, or inviting people to do, so can be really engaging. If you’re a business owner, a post about what inspired you to set up your business is usually a good read. Asking others about their inspiration can help you to understand them better too.
See the other posts in this series: ABC | DEF | JKL | MNO | PQR | STU | VWX | YZ
These are just three ideas from amongst 120 that we’ve packed into our 26-page guide, The A-Z of Marketing Thought Starters, available in full to subscribers to our email newsletter.
Please sign-up to get your copy.
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 28 April 2011
