Marketing my small business… over to you
We thought is was about time we got a new perspective on small business marketing. From small businesses no less. We’re looking to feature a business owner interview each month, in which we get an idea about what marketing really means to them in their business – what’s worked, and what hasn’t, out there in the real world.
We’re looking for MDs or business owners of companies with upwards of 10 employees to answer the following 10 questions:
- What does your business do and for whom?
- What does ‘marketing’ mean to you?
- How important is marketing to your small business?
- What’s the best marketing activity you’ve ever undertaken?
- What’s the worst marketing activity you’ve ever undertaken?
- What have you found out about marketing along the way that you wish you’d known when you set-up your business?
- Does marketing feature on your board meeting agenda?
- Will you be spending more or less on marketing in the next twelve months than in the last?
- What advice would you give another small business owner about working with external marketing experts?
- What marketing question would you most like answered (I’ll have a go at answering it!)
If you’re interested in being featured in this series of posts, please do get in touch. We’ll do a quick telephone interview and then write up the interview for your approval. We’ll also need a photo of you, a little description of your business and your web address to link back to.
So, over to you… what does the world look like through your eyes?
By Bryony Thomas | Chief Clear Thinker | Clear Thought Consulting Ltd | @bryonythomas | www.clear-thought.co.uk
Clear Thought Consulting works with small businesses, equipping them with the marketing strategies, suppliers, skills and set-up that they need to become bigger businesses. We do this by planning and delivering 12-month marketing transformation programmes – supporting a small business through a step-by-step process to making marketing pay. We firmly believe that when you can’t out-spend your competition, you have to out-think them.
Published on 16 August 2011
